Categories: Paid Search, SEM
2008 Jun 2nd
Ceilings. Peaks. However you refer to it, given enough time, testing and resources there is an inevitable limit to your domestic reach. Expanding to foreign markets provides many benefits although this discussion is more about the “How” rather than the “Why”. Although the world is shrinking, crossing international borders can still be an intimidating venture to smaller advertisers for a number of reasons. For shopping-cart oriented sites there are shipping and currency concerns. For others there are additional challenges including breaking down language barriers including translating site content, whitepapers, case studies, etc. But after resolving those issues and dissolving your personal borders it’s time to go global with the help of these friendly tips.
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Think Locally, Act Globally: How to Internationalize Your Paid Search.
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Read the full post (455 words, estimated 1:49 mins reading time)
Posted by Bryan |
Categories: Paid Search, SEM
2008 Feb 27th
With comScore’s recent report indicating traffic from Google paid search ads showing no growth over this time last year, advertisers and Wall Street alike are left staring blankly at each other wondering if this is the first sign towards an actual decline from the once infallible search juggernaut. Taking the impact to Google as a viable and attractive investment off the table and approaching strictly from an advertiser’s point of view, let’s examine to get to the heart of the matter.
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Google Decline? comScore Report Brings New Questions To Light.
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Read the full post (824 words, estimated 3:18 mins reading time)Posted by Bryan |
Categories: Paid Search, SEM
2008 Jan 30th
For all you golfers out there, I’d like to present a challenge in the form of a search engine marketing metaphor. Next time you hit the course, what would happen if you alternated your swing using just your right or left arm? For the sake of time I’m going to skip ahead and spoil the shocking answer – you’d quit after a hole or two! Why? Because each arm has its own strengths and weaknesses and without working in communion your productivity is wasted.
Have you figured out what this has to do with search marketing yet?
Posted by Bryan |
