Jul 31

CYA: Cover Your Assets

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From time to time, I meet clients that have hit up the domain candy store, so to speak. Like a kid in a candy store, they have grabbed any domain they can get their sticky fingers on. This can certainly be a wise investment and a necessary step towards reputation management.

However, just like eating all your Halloween candy in one night, how you manage your domains can end up hurting too. At face value, gathering domains in order to protect your brand, slogan, executives, and variations of your domain is a smart move. Continue Reading

Jul 24

To Robots.txt or not to Robots.txt (that is the question)

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There are many a blog post out there detailing the advantages and features of robots.txt files, but does your site even need one?

Robots.txt is used to block search engine spiders from crawling certain pages or directories. On most sites private information is already blocked because it is delivered using SSL, so there is no point to having a robots.txt file. Continue Reading

Jul 22

Location? Location? Location?

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Location! Location! Location! is a guideline most associated with the real estate industry, however it seems to apply to the SEO/Social Marketing space with a slightly different context when it comes to hosting a blog.

The most common ways to implement a company blog are as follows: Continue Reading

Jul 07

SEO Friendly Flash (In the Pan)

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Have you heard the news? Flash movies can now be crawled by Google!

Some folks would have us rebuild the entire internet in the light of this revelation. I mean it’s like some designers fantasy to have the rich user experience of a Flash without the painfully obvious downside of being about as good as not having anything on the page according to Googlebot.

I’m not that excited though, because I know that entirely flash based websites simply can not be as competitive in the search engines as their HTML based counterparts, and here’s why: Continue Reading

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