Why Does Your Company Need SEO Press Releases?

• By: Sarah Simmons
• Categories: SEO Copywriting
• Comments: 0

Share Tweet

While search engine optimized press releases haven’t been around as long as some older SEO techniques, they are still incredibly beneficial to an SEO campaign. Most of my clients are reluctant to use their press releases and often wonder why they even need them.

What I tell these clients is that search engine optimized press releases are one of the quickest and easiest ways to start generating more backlinks, higher keyword rankings, visibility and traffic for your website.

The Most Popular Toolbars and Add-ons Used at SEO Inc.

• By: Steve Tchorzewski
• Categories: SEO Tools
• Comments: 0

Share Tweet

There are a huge amount of add-ons and toolbars available to enhance your Internet experience or, in our case, make our jobs easier. This is a list of the most popular ones being used at SEO Inc.

1) Web developer toolbar: We use this toolbar ALL THE TIME; to check server headers, take a look at the document outline, quickly see what a layout will look like at 800×600 (although no one seems to care anymore), measure something on the screen using the very convenient ruler feature. And once in a while I use the speed report feature to turn my complaints about a slow server into some actual numbers that I can base my recommendation to switch servers on. (FireFox only)

Think Locally, Act Globally: How to Internationalize Your Paid Search.

• By: Brad
• Categories: Pay Per Click
• Comments: 1

Share Tweet

Ceilings.Peaks.However you refer to it, given enough time, testing and resources there is an inevitable limit to your domestic reach. Expanding to foreign markets provides many benefits although this discussion is more about the “How” rather than the “Why”. Although the world is shrinking, crossing international borders can still be an intimidating venture to smaller advertisers for a number of reasons.For shopping-cart oriented sites there are shipping and currency concerns.For others there are additional challenges including breaking down language barriers including translating site content, whitepapers, case studies, etc.But after resolving those issues and dissolving your personal borders it’s time to go global with the help of these friendly tips.