Making sure a website has search engine friendly navigation is a top priority for savvy optimizers. Developers usually consider three things when creating a drop down navigation menu: Does it look good? Does it work correctly? And is it SEO friendly? Well, here is a fourth thing to consider before deciding to implement a particular menu solution: Is it accessible to the visually impaired? 
With comScore’s recent report indicating traffic from Google paid search ads showing no growth over this time last year, advertisers and Wall Street alike are left staring blankly at each other wondering if this is the first sign towards an actual decline from the once infallible search juggernaut. Taking the impact to Google as a viable and attractive investment off the table and approaching strictly from an advertiser’s point of view, let’s examine to get to the heart of the matter.
Bringing a new client on board has always been an interesting event. Each client comes in with initial Marketing Strategy and an outlined set of objectives, you mostly know what you’re going to get. What you usually don’t know are the client’s expectations for the Campaign. Implementing a solid SEO Marketing Campaign with all its non guarantee’s can be a lot easier than managing the clients expectations. This can be difficult for a variety of reasons. Client’s knowledge of SEO may be built from scouring website after website grabbing tidbits of optimization advice or maybe they go some advice from a friend over coffee. This is the greatest struggle as a SEO project manager.
A high quality, SEO friendly Content Management System (CMS) can significantly benefit your company by saving precious time and resources, increasing production, and reducing down time. More importantly, a good, SEO friendly CMS can bring your site valuable exposure from search engines if it is built according to their standards.
So how can you ensure the CMS solution you choose will turn into a healthy investment for your company?
Search Engine Optimization regrettably often takes a back seat to a company’s offline marketing efforts. Print, radio and TV advertising are often the frontrunners when companies decide where to spend their marketing budgets for the upcoming fiscal year. Year after year companies seem more comfortable with the familiar processes and terms of the traditional marketing outlets. GRP, ROI, ROAS and other exciting abbreviations the marketers and executives can come up with, are always the deciding factor to where money is allocated.
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