Perfect Your SEM Swing

• By: Brad
• Categories: Pay Per Click, Search Engine Optimization
• Comments: 0

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For all you golfers out there, I’d like to present a challenge in the form of a search engine marketing metaphor. Next time you hit the course, what would happen if you alternated your swing using just your right or left arm? For the sake of time I’m going to skip ahead and spoil the shocking answer – you’d quit after a hole or two! Why? Because each arm has its own strengths and weaknesses and without working in communion your productivity is wasted.

Is Your Company’s Web Site Accessible? Usability issues with Adaptive software and Simple fixes!

• By: ceo
• Categories: Web Accessibility
• Comments: 0

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Usability issues with Adaptive software and Simple fixes!

Links are one of the most critical elements that are commonly overlooked when building a Web site. As simple as this may sound, many web masters do not know exactly what is able to be recognized and interoperable by screen reading software and search engines! The most common mistakes are creating links in Flash and Java script. Neither Flash nor Java can be parsed by screen readers or search engines. Case in point is www.disney.com. When viewing Disney.com with a screen reader JAWS for windows (a screen reading software) and hitting the “Insert F7 command” the program says “No Links.” What this means is there is no way to navigate the site with hot key navigation or screen reading software. The site is literally inaccessible! This is pretty scary since Disneyland’s slogan is “Where Dreams Come True.”