Google Schema.org Markup for Videos

• By: John E Lincoln
• Categories: Search Engine Optimization
• Comments: 0

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Let’s face it, Google is complex. Especially if you do not have technical background. To get items ranked at the top of their index they make you jump through hoop after hoop. But when fully considered this is a good thing in a way, as it allows people with SEO know-how to beat out the competition. Of course on the flip-side to get the SEO know-how you need to take the time to learn about random information such as Google’s new Schema.org Markup for Videos.

With the addition of this new markup language things change a little. It is not just about video sitemaps anymore, you really should use Schema.org markup to optimize your videos too. Let’s jump into this topic, shall we?

How Does Schema.org Video Markup Look?

It’s a pretty simple concept. Basically, by adding this code to the page your video is featured on Google will be more likely to identify it and rank it correctly. According to Google, a typical markup would look like this.

Why the Facebook Login Button is the Future of Personalization Online

• By: John E Lincoln
• Categories: Facebook, Social Media Marketing
• Comments: 0

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They are claiming 1 billion users on Facebook by August, and the Facebook login button is the key to them all…

The Facebook login button is an interesting concept. Basically, you can add the Facebook login button to your website, configure it, and users can then login to your site using their Facebook login information.

Why is the Facebook Login Button Important?

The Facebook login button has many implications for website owners. But the driving factor behind installation is that by adding the button you eliminate all (or most of) the registration process for a user. Facebook already has the information you will need from a user to login to your site. So when you add the button to your site and a user logs in, Facebook delivers all that information to you.

Now, other websites such as Twitter, LinkedIn and Google offer this login feature too. However, they do not offer you as much information as Facebook.

As you can see, Facebook delivers the most information. Website owners then have the option to use this information however they like.

How to Turn on WordPress Email Comment Notification

• By: John E Lincoln
• Categories: Blogging, Social Media Marketing
• Comments: 0

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Sometimes it’s the little simple tips that matter. This is why today we are going to teach users how to turn on WordPress email comment notifications. We know this information because first, it is simple and second, because we are WordPress experts.

Turn on WordPress Email Comment Notification

If comment notifications are on the post author will get an email when a new comment is left on a blog that they have created. The comment notification emails will then be sent to the author using the email address they have listed in Users -> Personal Settings in the dashboard.

5 Things to Keep in Mind When Building Website Applications

• By: John E Lincoln
• Categories: Social Media Marketing
• Comments: 0

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Building website applications has to be one of the most fun things to do on earth. Wait, did I just write that? Man I need to get a life… OK, enough of the internal monologues. Seriously, building website applications is fun. But it can also be a nightmare if you don’t approach it correctly. In this spirit of this train of thought here are 5 things to keep in mind when building website applications.

1.      Think Long and Hard About the User Benefit

At this point you have a bright and shinny new idea. “An application that will change the world!” you say. But keep in mind; it is easy to get overly excited about something. Especially if you are the one who came up with the idea. When you are creating a website application make sure you ask yourself these questions.

• Why is my application compelling to users?
• Is it compelling enough that I can expect a large user base if it is implemented correctly?
• How do we benefit from building this application?
• Is building this application worth the benefit we will receive?

The Latest Information on Pinterest Marketing

• By: John E Lincoln
• Categories: Social Media Marketing
• Comments: 0

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The Internet is buzzing with speculation on Pinterest. And for good reason, it really fills a bit of a void in the social media space. While there are bookmarking sites that exist, Pinterest really concentrates on fashion, design and décor bookmarking, and does it in a very compelling and aesthetically pleasing way that we have never seen before. In this post we will give a quick update on the latest Pinterest information.

Quick Pinterest Info (2/09/12)

• Pinterest sends more referral traffic than YouTube and Google +
• Pinterest demographic is 54% female and 46% male
• Pinterest has experienced the fastest growth in the history of any social media site
• The main Pinterest demographic is 18 to 34 year old upper class women in the heartland of the United States

Invest in Social Media Management not Automated Platforms

• By: Mae Demdam
• Categories: Facebook, Google, Search Engine Optimization, SEO Tips, Social Media Marketing, Twitter, YouTube
• Comments: 0

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Many companies understand the importance of social media integration within their internet marketing strategy, but they may not understand the need for social media management, either they think it’s not within their budget or that it’s a simple D-I-Y project.  Of course they can easily create a Facebook Fan Page, a Google Plus Business Page, a Twitter profile and a YouTube Channel to name a few, but more often then not these profiles are created with the minimum information required and left stagnant, which can actually harm a company’s online presence.