Search Engine Optimization
For the past 17 years, SEO Inc. has been helping companies acquire more search engine traffic and convert those visitors into sales or leads. Over this time, the search engine landscape has changed, the algorithms have gone through constant adjustments, and social media has become an important driver of traffic and search engine ranking signals. SEO Inc. continues to evolve with these changes so that our clients are always getting the most up to date SEO strategies.
What is Search Engine Optimization?
Definition - Search Engine Optimization (SEO) is the process of editing website code and content for the purpose of building authority and relevancy for keywords for the purpose of increasing the amount of organic search engine traffic to your website. This generally refers to traffic from search engines such as Google, Bing, Yahoo!, etc.
With a well conceived SEO strategy and proper integration of that strategy, the targeted keywords will gradually climb towards the top of the search engine queries until eventually becoming a reliable source of traffic and conversions for your website.
Why do companies need Professional Search Engine Optimization Services?
Search engine optimization algorithms and best practices are constantly changing and it is nearly impossible for companies and even agencies to keep up with and adapt to these changes unless SEO is your core business. SEO Inc. is dedicated to the science and art of SEO. Having SEO Inc. as an extension of your marketing or web development department allows you to focus on your business and your industry while leaving the search engine optimization to SEO experts. Our company is among the most experienced in our industry; when you hire us you know you are working with the best in search engine optimization.
SEO Services Customized to Your Needs
At Search Engine Optimization Inc. we structure our client engagements based on your needs as a company. We offer two basic models: 1) For companies that need a custom SEO strategy to be implemented with our own technical staff, and 2) For companies that have their own in house technical resources that can implement the SEO best practices and custom SEO strategies that our team creates for your company. No matter what your needs are, all SEO Inc. clients receive customized SEO strategies ensuring that all of the key search engine ranking criteria are optimized to the fullest extent possible.
SEO Audit & Competitive Analysis
Search engine optimization is a complicated and constantly evolving process. Our professional SEO services involve thorough analysis and planning. It is not possible to develop an appropriate SEO strategy unless goals are established and problems are identified first. We start all SEO engagements with a thorough SEO audit which includes an analysis of your website, market research, and analysis of your competitors. Our SEO consultants will review the code, web analytics, and use tools to identify any problems and find new opportunities. At this time your SEO Project Manager will also benchmark existing keyword rankings and review historical organic search traffic.
Keyword Analysis & Strategy
The most underestimated and important component to any successful SEO campaign is the identification and selection of the right keyword phrases. This process goes beyond finding the obvious keywords that can generate traffic. Your SEO project manager will complete a thorough keyword analysis including identifying new opportunities.
Optimization of Website Architecture
First, we ensure that your website and webpages will be correctly indexed by search engine spiders. After all, if your pages are not found, they certainly won’t get ranked. This includes a thorough analysis using our tools to identify broken links, canonical errors, and other search engine spider roadblocks. In addition, we provide guidance about SEO improvements that can be made to your site’s internal linking structure and URL structure that will build your site’s authority.
With a keyword strategy in place, we can begin to implement keywords into your website. For many SEO companies the optimization process ends with the implementation of basic HTML elements such as Meta tags. This is only a part of what we do when optimizing your web pages. Our code optimization includes optimization of Meta tags, headings structure, removal of unnecessary code that slows down page speed, web accessibility attributes, implementation of microdata, and more.
Content Strategy & Optimization
There is a saying in SEO that “content is king”, and this is true to some extent. You cannot expect to rank for keywords that you are not using on the pages of your website. Our SEO services include best practices for on-page content which go beyond
Build Link Popularity
Link popularity (off-site optimization) is one of the most critical search engine ranking criteria. Search engines measure the popularity of your website by the amount and quality of websites that are linking to your site. We work with our clients to develop an SEO strategy which stimulates link acquisition organically and supplements those strategies with additional link building services.
Social Media Integration
One of the most significant changes in SEO over the past decade has been the emergence of social networks. A core strategy to organically stimulate link popularity is creating content and building a presence on the social networks. We work with all of our clients on social media optimization which helps deliver traffic from social networks and increase search engine rankings.
Conversion Rate Optimization
Most SEO companies focus on a few keywords and attempt to increase rankings on those keywords. We look beyond rankings when creating an SEO strategy. Our initial focus is on targeting keywords, but the bigger picture is generating traffic from search engines and converting that traffic into sales or leads.
Why choose SEO Inc.?
In an industry in which every web developer and advertising agency claims to be an expert in search engine optimization, it is important to work with an experienced company whose core business is getting high rankings. SEO Inc. has been a leading SEO company for over a decade. We have provided search engine optimization services to some of the most highly-trafficked websites and well-known brands on the internet.
While there are many reasons to do search engine optimization, the primary objective is usually to increase traffic to your website, and search engines generate more traffic than all other sites on the internet. There are many other benefits that search engine optimization services provide for your website, however:
- Increase relevant website traffic
- Traffic from search engines converts at a high percentage
- Boost brand awareness
- Good SEO improves website performance (see page speed)
- Good SEO improves usability
A Final Word on SEO Services
SEO is an ever-evolving process and we have been in the industry since its inception. There is no one more experienced, professional, or goal oriented than SEO Inc. We have helped thousands of companies achieve #1 rankings through our advanced SEO methodologies. Our goal is to do the same for you.
Call us for a Free Analysis and Quote today at 1-877-736-0006 or 1-760-929-0039
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