Saveonconferences.com Case Study

• 414 1st Place rankings (3,185% increase)
• 1404 TOP 5 Rankings (4,529% increase)
• 2054 TOP 10 Rankings (4,668% increase)
• 3070 TOP 20 Rankings (15,350% increase)

• 200 1st Place rankings (up from 0)
• 534 TOP 5 Rankings
• 664 TOP 10 Rankings
• 895 Ranking Overall in Top 30

• Achieve first-place search engine rankings for the terms "conference call" and "conference calling"
• Add " web conferencing," "audio conference," "audio conferencing," "teleconference," "voice conference" and other keywords to pay-per-click campaign
• Reduce monthly six figure pay-per-click Google/Overture budget without affecting the number of click through converted to customers
• Define and refine keyword and key phrases for maximum conversion rates using Web Analytics.
• Penetrate the "Global search engine landscape" by dominating search engine listings in the US, UK and German search engines.

• Keyword competitive analysis and optimization
• Linguistic analysis for keyphrases for US, UK and German demographics
• Full site organic optimization
• Section 508 attributes used for accessibility, cross browser compatibility and navigation
• SEO Inc's site architecture technology.
• Aggressive linking campaign with strategic Text Media Advertisement placement for increased site popularity and high visibility on Google and its subsidiaries
• Submission of indexed pages to YAHOO, AltaVista, Teoma and Ask Jeeves, Fast, All the Web and their subsidiaries on an individual basis
• Strategic methodology of submission including additional pages within the site for broader visibility and multi listings placement
• Continuous campaign maintenance after the initial optimization for consumer profiling and refined funneled traffic relevancy
• Detailed monthly ranking increase reporting metrics

• Continuous pay-per-click monitoring to achieve top placements
• 24/7 keyword bid analysis to monitor spending
• Prioritizing the best time of day for results to dominate the top search engine listings
• Web Trends and SEO keyword search analytics to identify which pay-per-click and organic ranking words produce the best results, and which search engines they are coming from to ensure the maximum return on dollars spent
• Continual refinement of keywords and key phrases analyzed by Web Trends Enterprise Analytics suite and other SEO Inc tools.

• A jump in first-place rankings from 13 to 230 for Saveonconferences.com (U.S. site)
• A jump in first-place rankings from 0 to 200 for Saveonconferences.co.uk (UK site)
• An 80% percent decrease in the monthly pay-per-click budget, achieved by analyzing the company's best-converting keywords and changing the focus to search phrases such as "conference call services," "conference calling," "conference calling services," and "web conferencing services."
• Work in progress: Optimization campaign of Saveonconferences.de (German site) for improvement in regional and worldwide search engine domination