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PPC Marketing Specialist/Web Analytics
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Company Overview:
Search Engine Optimization, Inc., an Integrated Search Marketing Agency, is seeking a skilled Pay Per Click (PPC) Marketing Specialist to join our team in our San Diego North County location. SEO Inc. boasts an impressive and growing list of clients who reap the marketing benefits from our dedicated staff. We increase web traffic, enhance market visibility, and strive for an incredible return on every client�s investment through traffic from search engines and stringent revenue and cost comparisons. SEO Inc. has been nationally recognized as an Inc. 500 member (fastest growing privately owned business in U.S.) and we have a global client base including Fortune 500 companies and top recognized brands.
Job Description:
As a PPC Marketing Specialist you will need experience managing PPC campaigns in Google AdWords, Yahoo, MSN/Bing, etc. In this position it is important to know how to assess the client�s needs and conversion goals in order to develop a successful campaign and keyword strategy. This job requires demonstrated strong analytical skills in website traffic, meticulous time management, performance assessment, constant evaluation and analysis. Some key responsibilities include:
- Manage multiple client PPC campaigns in various industries
- Actively test and analyze keywords, advertising copy, landing pages and positioning to maximize results
- Develop and manage PPC bidding strategies and be responsible for the bottom-line success of our paid search efforts
- Monitor, analyze and report on performance of paid search expenditures and optimize spending based on projected ROI
Required Experience:
- Bachelor�s Degree in business or related field
- Has a minimum of 1-2 years of PPC management experience
- Familiarity with PPC management platforms (Acquisio) experience
- Also required is experience in web analytics (Google analytics, Omniture, etc.)
- Good proactive communication skills
- Has a minimum of 1-2 years internet experience
- Is attentive to detail, well organized and able to multi-task
- Computer skills including proficiency with Microsoft Office
- Prefer Google Advertising Professional Certification
This position is an excellent opportunity for someone to grow and learn more about the online marketing landscape. For more information about our company, please visit www.seoinc.com. No phone calls.
Starting Pay: Up to $70K + commissions for upsells per year depending on experience
Full time employee, DOE
IMPORTANT - Interview process:
Interest candidates MUST submit all of the following to be considered:
- Current Resume
- Salary History
- References
Candidates should be prepared to present examples of previous work, provide explanations and describe the level of involvement on each project, and candidates may be tested on appropriate skills.
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Search Engine Optimization Inc - 2720 Loker Ave W, Suite G - Carlsbad, CA 92010
Phone: 1-877-736-0006 • Phone: 1-760-929-0039 • Fax: 1-760-929-8002
North County San Diego
...Within three short months we were ranked on the first page of Google for all of our major keywords. In dealing with SEO Inc. for 5 years, we are confident that they will be able to obtain that placement that your company requires to meet its full potential. 
