Pay-Per-Click Case Studies

Paid Search Marketing Case Studies

• Electronics Distributor - B2B
  A leader in obsolete electronics components, this SEO Inc. client saw online leads jump by 252% (see chart below). Simultaneously, their cost per lead fell by 59% from $81.88 before SEO Inc. PPC Management in the spring of 2006 to just $33.71 over the first six months of the campaign.
• 
• Car Warranty Provider — B2C
  In an extremely competitive environment, a popular online car warranty provider was able to decrease their cost per click over 44% under SEO Inc. management from roughly $5.00/click at campaign inception to its current level of $2.82/click. In addition, SEO Inc. has been able to generate more leads while allowing this client to reduce their level of paid search ad spend by more than $25k/month.
• Drug/Alcohol Rehabilitation - B2C
  SEO inc. led the paid search campaign to quadrupled traffic and doubled the number of conversion in the first month while maintaining the same budget. The client was forced to turn off their paid search in month 5 because beds were full and they were turning people away.
• Printing Services - B2B
  The goal for this client was to drive traffic to their individual locations and to increase leads and quotes sent through their website. This client wanted to move away from their traditional marketing/advertising methods and allocate that multi-million dollar budget to paid search marketing. SEO Inc set up a new PPC account and in first month the cost per quote sent was $24.76. Their ROI proved significantly higher than the TV and print advertising they were doing, so they allocated more budget towards paid search and maintain a cost per lead at approximately $25.
• Enterprise Software Solutions - B2B
  In the first month after having SEO Inc. assume management of their Paid Search campaigns, this client saw an immediate drop of 28% in the cost per lead. In addition, between May and October 2006 they realized a cost per lead savings of over 50% while the overall number of leads generated has than almost doubled along with the lead conversion rate (see chart below).
• 
  
  
  
• Mortgage - B2C
  As in many industries but particularly true of the banking industry, keywords relating to mortgage are extremely costly. This client was having trouble driving qualified, cost effective traffic to the site because of the competitiveness within their desired space. In the first 2 months under SEO Inc. management, they realized a resounding 1722% increase in their monthly PPC traffic.
• Hospitality - B2B
  This client came to us with a common problem. They were having trouble getting leads because the traffic they were getting to their site was not converting mostly because they weren’t reaching their desired target audience. When SEO Inc. took over their paid search, the conversion rate more than doubled from 0.69% to 1.78% and in turn their cost per lead decreased 82% from $268.77 to $48.89.

Paid Search Marketing Case Studies

• Beverage Maker - B2C
  Since becoming an SEO Inc. client in February 2006 this popular beverage maker has had numerous successes. Despite not tracking conversions prior to SEO Inc. involvement and with the exact budget as was allocated at the beginning of the campaign, they were able to increase their online sales generated through paid search by 247% (see chart below). As you might expect, this spurred a robust ROAS as their paid search cost per acquisition fell from $38.27 to $10.87 - a remarkable drop of 72%.
• 
• Home Furnishings — B2C
  A nationwide home fixtures distributor, SEO Inc. was able to increase sales by more than 221% from 172 sales per month to 552 just in the first three months alone. At the same time, cost per acquisition dropped by more than half from $38/sale to $16/sale over the same time period.
• Graphic Design — B2B
  A true success story, SEO Inc. led the online search effort to increase paid search sales by over 74% in just 3 months. With the increase in sales and other optimization efforts, their cost per sale decreased 30% from $59.04 to $41.52.