PPC Management

Continental Warranty

More Leads for Fewer Dollars

Continental Warranty is a lead generation site so it's main focus is drive requests for quotes and their paid search campaigns area primary marketing tactic used to acquire leads. A secondary goal is to encourage phone calls to their call center. Both of these goals were attacked using a solid strategy of a separate, paid search only URL and landing page. Read More

TheraBreath

Driving Sales Through Paid Search

When TheraBreath came to SEO Inc., they were managing their paid search in-house. They were having difficulty getting their campaigns to reach the levels they were anticipating. With limited market coverage and inconsistent messaging, both the metrics of the campaign and the campaigns goal of increasing their sales, sign-ups, and awareness fell well short of their performance objectives Read More

TIBCO

Conversion rate from 5.30% to 10.45%

TIBCO is a B2B enterprise software solutions provider whose main focus is helping companies achieve SOA and BPM success. TIBCO’s stated overall objective from their website that also pertains to paid search is to have visitors download free whitepapers and/or free Ajax applications. Specific to paid search, the goal of the entire campaign is to drive registrations for those desired actions at the lowest price point possible while building brand awareness among their target market. Read More