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  • Yahoo! Surpassed by ESPN Sports Destination


  • 03/21/2007 -
    Yahoo! Surpassed by ESPN Sports Destination

    New York, New York - March 21, 2007 - Search engine, Yahoo!'s Sports, Tournament Pick’em website and CBS SportsLine.com, Fantasy Mayhem website, were outperformed by a small margine, on the ESPN website, according to the Hitwise online competitive intelligence service.

    Tournament pool and college basketball websites were among the most visited websites in the Hitwise Sports category on March 13, 2007. ESPN.com Men's College Basketball ranked at number 4, while its Men's Tournament Challenge page ranked at number 7. ESPN.com held the top spot in the Sports category, with 7.17 percent share.

    Session time data indicated that users were spending approximately 15 minutes per visit to fill out brackets on the NCAA tournament pool websites. The average session time for a visit to a site in the Hitwise Sports category was 7 minutes, 41 seconds. The share of searches on the term ncaa brackets increased 604 percent. Year over year, searches for "ncaa brackets increased 38 percent.

    Hitwise is an online competitive intelligence service, featuring up to date analysis of online trends and statistics, Hitwise Intelligence Analyst Weblogs and the Hitwise Data Center.

    Yahoo! Inc. is a global Internet brand, as one of the most trafficked Internet destinations worldwide. Yahoo!'s mission is to connect people to their passions, their communities, and the world's knowledge. Yahoo! is headquartered in Sunnyvale, California.



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