Yahoo!, eBay, Google, MSN, Highlight E-Commerce Event

Yahoo!, eBay, Google, MSN, Highlight E-Commerce Event
Washington, D.C. - January 10, 2007 - Global online retailers from Google, eBay, Discovery Channel, and LinkedIn, will gather to discuss the importance of virtual marketing, at the Annual Electronic Retailing Association Leadership Conference.

In an attempt to reveal the latest strategies to reach over 195 million American mobile consumers, and 57 million bloggers, the 15th Annual Electronic Retailing Association, Mid-Winter Leadership Conference and EXPO, will be held on January 28-30, 2007 at the Loews Miami Beach Hotel in Miami Beach, FL.

The convention brings together the most profitable companies in the industry for three full days to celebrate the power of networking, to discuss changing consumer behavior, to highlight the latest trends in social media and mobile devices, and to focus on new media channels, such as text-messaging and online communities. More than 700 attendees will gather to hear top business leaders from leading multi-channel and Internet companies address integrating direct-to- consumer marketing with the energy and innovation of new and emerging technologies. Some notable attending companies include eBay, Google Audio, Discovery Channel Store, LinkedIn, SmartReply, Eluma, Third Screen Media, and Webside Direct. Fortune 500 CEOs, direct response and interactive marketers, product and channel professionals, advertising agencies, brand managers, merchandisers, and planning executives are also expected to be in attendance. Mobile and text-message advertising has quickly become a significant channel for multi-channel marketers, allowing retailers to connect with elusive, on-the-go consumers. Every month over 350 billion text messages are exchanged across the world's global networks, and 89% of brands plan to use text and multimedia messaging marketing by 2008.

According to the Pew Internet and American Life Project, 195 million, or 65.5%, Americans own a mobile phone, while over 90 million belong to online groups and over 57 million read blogs on a regular basis. The media are encouraged to attend this news-making forum with unlimited access to: Fortune 500 CEOs and business leaders Latest trends in mobile and text-message marketing Keynote and guest speakers from leading companies engaged in online customer loyalty, mobile marketing and social networking Industry breakout sessions in three distinctive tracks: Multicultural Media, Mobile Marketing and Online Multi-channel Strategies Peer networking with decision-makers at companies across multi-channel and Internet retailing vertical markets Exhibit hall with participating companies showcasing all aspects of the multi-channel direct response industry The 3rd Annual Latino Awards of Excellence - known as the "Oscars" of the Latin American direct response industry, co-hosted by Latina celebrity Rashel Diaz.

With the largest index of websites available on the World Wide Web and the industry's most advanced search technology, Google Inc. delivers the fastest and easiest way to find relevant information on the Internet. Google's technological innovations have earned the company numerous industry awards and citations, including two Webby Awards; two WIRED magazine Readers Raves Awards; Best Internet Innovation and Technical Excellence Award from PC Magazine; Best Search Engine on the Internet from Yahoo! Internet Life; Top Ten Best Cybertech from TIME magazine; and Editor’s Pick from CNET. A growing number of companies worldwide, including Yahoo! and its international properties, Sony Corporation and its global affiliates, AOL/Netscape, and Cisco Systems, rely on Google to power search on their websites. A privately held company based in Mountain View, Calif., Google's investors include Kleiner Perkins Caufield Byers and Sequoia Capital.

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