Yahoo! Collaborates with USA Network, for New Music Marketing Portal

Yahoo! Collaborates with USA Network, for New Music Marketing Portal

New York, New York - SEO Inc - PPC Management - May 11, 2007 - A new online music website development marketing portal, has been created by search engine, Yahoo!, who will collaborate with cable television company, USA Network, to find, market and promote emerging artists.

Chris McCumber, Senior Vice President, Marketing and Brand Strategy at USA remarked, ''We're thrilled to be involved in this innovative partnership that has the potential to create a new model for the way musical artists are discovered and developed. We look forward to combining the resources and creative synergy of USA, Yahoo! Music and media architect Spencer Proffer to carve a unique sonic brand for the network.''

According to the company, The collaboration, the first of its kind for television, seeks to move beyond the boundaries of traditional marketing by enhancing USA Network's slate of innovative programming and promotional content through relevant and breakthrough music.

Jay Frank, Vice President of Programming and Label Relations at Yahoo! Music added, ''As the music industry continues to evolve, the business of breaking artists depends on creative and integrated deals like this one. Yahoo! Music is in a unique position to identify unsigned talent and now has a partner with the reach, content and expertise to help develop the next big recording artist.''

Yahoo! Music, the #1 online music destination, is home to LAUNCHcast radio, the web's top radio service. Yahoo! Music will track consumer feedback and response to independent and unsigned artists on LAUNCHcast and will recommend well-performing artists and music to USA Network based on that research.

Under terms of the venture, USA Network will then sign the mutually agreed-upon performing artists, integrating them into the network for an incubation period. Music industry innovator Spencer Proffer of Meteor 17 will oversee the development and promotion of the artists along with USA Network and Yahoo! Music. USA will utilize the artists' recordings for marketing and programming on the network and will benefit from a flexible source of new music for use on all platforms. Yahoo! Music will employ artists' music for further exposure.

USA NETWORK is a cable television company, producing original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

Yahoo! Music is the #1 online music destination. Yahoo! Music offers more than 2 million songs for download as well as the tools to manage, explore and share music. Yahoo! Music provides a wide selection of streaming video and audio, the Web's largest collection of music videos, Internet radio, original content, exclusive features, artist information and news covering all genres of music to Yahoo! users.

Yahoo! Inc. is a global Internet brand, as one of the most trafficked Internet destinations worldwide. Yahoo!'s mission is to connect people to their passions, their communities, and the world's knowledge. Yahoo! is headquartered in Sunnyvale, California.

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