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  • Yahoo! and Dogpile Search Engines Lead, Per J.D. Power Survey


  • 10/13/2006 - Yahoo! and Dogpile Search Engines Lead, Per J.D. Power Survey
    Sunnyvale, California - October 13, 2006 - Search engine, Dogpile, ranks highest among search engines in satisfying residential Internet service subscribers, according to the J.D. Power and Associates 2006 Residential Online Service Customer Satisfaction Study. Yahoo! Messenger ranked highest among primary instant messaging (IM) services.

    Included in the study for the first time, Dogpile ranks highest among search engines, with top ratings from Internet service subscribers in all three factors that determine overall satisfaction within the segment: ease of use, functionality and results. Ask.com and Google, respectively, follow Dogpile in the segment rankings. The study finds that nearly 75 percent of Internet subscribers use multiple search engines. Forty-four percent of those customers report using multiple search engines because each one has better sources depending on customer needs.

    The study, now in its third year, examines the consumer behavior, experiences and satisfaction of Internet service subscribers with the most frequently used online services, including instant messaging, search engines/functions and Web portals. A portal is a web site that allows an Internet user to do many or all of the following activities: information searches, news, email, online shopping, stock quotes, weather, and entertainment searches. While web portals are measured in the study, there is no official ranking for the segment. Yahoo! Messenger ranks highest among primary instant messaging (IM) services for a second consecutive year, performing particularly well in all three factors that contribute to customer satisfaction: security, performance and reliability, and features.

    MSN Messenger and Windows Messenger, respectively, follow Yahoo! in the rankings. Among customers who report using IM on a regular or occasional basis, nearly 70 percent report that to some degree, instant messaging has replaced the use of traditional telephones. Frank Perazzini, Director of Telecommunications Research at J.D. Power and Associates explained, ''One of the trends we see in the 2006 study is that the percentage of Internet users who use IM on a daily basis is essentially unchanged from 2005 at 36 percent. This indicates that some of the usage gains we are seeing in text messaging in our wireless studies are coming at the expense of IM usage.''

    Mr. Perazzini continued, ''Some brands in the segment have been successful this year in rekindling the message that there are more search options available outside of market share leaders Google and Yahoo!. Dogpile, for example, aggregates the search results of all of the major search engines to provide a one-stop shop for Internet users. Additionally, Ask.com offers users a preview pane that provides them with a quick snapshot of the results page. If users see the information they are looking for quickly, they can move forward. If the preview page doesn't meet their needs, they can preview another option.''

    The study also finds that 51 percent of Internet subscribers use Google as their primary search engine -- up 8 percentage points from 2005. Yahoo! Search follows with 17 percent share of the market (down 4 percentage points from 2005), and AOL Search captures 9 percent of the market -- down 1 percentage point. The 2006 Residential Online Service Customer Satisfaction Study is based on responses from 10,787 residential customers of Internet service providers nationwide.

    Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! seeks to provide online products and services essential to users' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, California.



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