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  • Webcast for Search Engine Marketing Offers Series


  • 04/05/2007 -
    Webcast for Search Engine Marketing Offers Series
    New York, New York - April 5, 2007 - The first in a series of free webcasts offering insight into maximizing returns by preparing websites and identifying conversion points, choosing the right keywords and phrases, understanding bidding strategies, and tracking conversions, has debuted.

    The first offering, “Overcoming Common Barriers to Successful Paid Campaigns,” sponsored by Idearc Media, was designed for pay per click campaigns, to provide a means to connect with customers who are searching for particular products and services.

    Developed for marketers, executives, business owners, webmasters and others interested in the interactive marketing industry, the webcast series is produced by Incisive Media's Search Engine Strategies Conference and Expo organization.

    Matt McGowan, VP of Marketing for Incisive Media commented, “We are thrilled to be able to expand our product offerings and begin to interact with our audience in different ways. These webcasts allow us the opportunity to share best practices with those individuals who are unable to attend search industry events and would like to participate remotely.”

    Webcast participants heard from Mike Sack, Director of SEM Technology and Development with Idearc Media Corporation, a recognized thought leader in the search engine marketing and online customer acquisition space. Mr. Sack is a regular speaker at industry events such as Search Engine Strategies and has had several articles published in recent years.

    Elisabeth Osmeloski, Editor of Search Engine Watch explained, “We’re excited to have Mike Sack participate in what is the first of many highly informative events. Those who invest the time in educating themselves about best practices and techniques in search engine marketing will reap the benefits.”

    Incisive Interactive Marketing LLC, a Division of Incisive Media PLC, is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. The company is listed on the London Stock Exchange (FTSE: INM). Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies, acquired from Jupiter Media in 2005.



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