Search Engine for Video, Unveiled by AOL for Developers

Dulles, Virginia - Search Engine Marketing September 19, 2006 - AOL new open platform, created designed to enable developers to integrate AOL video search results into third-party web sites, and for content owners to submit video feeds in real-time to the AOL Video Search Index.

AOL has made available a set of open video search APIs (application programming interfaces) as well as implemented a system for video content owners to submit feeds to the AOL Video Search index through new AOL Director Accounts. Kevin Conroy, Executive Vice President of AOL explained, ''With more and more video content coming online each day, we believe video search will become increasingly important as a way for consumers to find all of the rich content on the web - from high quality branded content to the most popular viral videos from across the web. In an effort to help deliver the best results for the user, we are opening our platform and enabling developers to integrate video search results into their websites so that they can in turn offer their users easy access to the best search engine for finding video on the web.''

Dr. Timothy Tuttle, Vice President of AOL Video added, ''The new AOL Video Search APIs offer developers an unprecedented set of tools and functionality for integrating our powerful video search technology into their websites. We believe developers will find our video search APIs to be more versatile and easier to use than other video search APIs available today.''

Through a set of open AOL Video Search APIs, which are available in both REST and AJAX, developers can build video search-driven applications that access AOL's extensive index containing millions of videos from across the web. Other functionality available through the new AOL Video Search APIs includes:

• Advanced keyword searching as well as video browsing by category, channel, tag or user.
• Advanced sorting and filtering capabilities for video search results.
• Rich support for user ratings, tagging, favorites, etc.
• Integrated support for easy user sharing on social networking sites, blogs, etc.
• Full RSS support to enable easy syndication of video search results.
• Easy self-service online sign-up.