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  • SEM Analytics Tools, Offered by Amazon Veteran Firm


  • 09/19/2006 - SEM Analytics Tools, Offered by Amazon Veteran Firm
    Seattle, Washington - September 19, 2006 - Mercent, an online marketing technology and services for retail merchants firm, has added twenty five new retail customers, including Cutter and Buck, Woolrich, The Right Start, FLAX art and design, Astral Brands, Zaccardi's, Limoges Jewelry, and Science Kit (VWR International).

    Mercent Retail's on-demand platform, designed to enable retail brands to promote and sell products to more than 150 million shoppers across online product marketing channels, are utilizing its solution to enhance online sales, profits, and merchandising control across online shopping portals, affiliate networks, and marketplaces.

    Eric Best, CEO of Mercent explained, ''To stay competitive, merchants must capitalize on third-party online marketing channels. More retailers than ever are benefiting from Mercent Retail, which offers easy product syndication across disparate marketing channels, clear analytics measuring profitability and inventory impact, and the ability to create unique, channel-specific product assortments and merchandising offers.''

    Mercent Retail integrates with existing back-end retail systems to facilitate online marketing decisions informed by back-end operational metrics including product inventory, cost of goods sold, and gross margin. Mercent Retail is a scalable platform that automates the scheduling, translation and transportation of product, inventory, order, referral, conversion, and financial settlement data for every SKU in the unique assortment assigned to each marketing channel. Expanding online retail market requires advanced suite of tools Industry experts project that today's $136 billion online retail market will grow to $300 billion and 13% of total US retail sales by 2010. Forrester Research estimates that online marketplace revenue is expected to reach $54.3 billion by next year, accounting for 27% of e-commerce sales.

    Ann Schneider, VP of Internet and Advertising at Limoges Jewelry, an Internet Retailer Top 500 merchant offered, ''Mercent makes it easy to understand the profitability and inventory impact of shopping portals and marketplaces for every product in our catalog. We rely on Mercent Retail to help us make more informed online product marketing decisions.''

    The latest release of Mercent's flagship software service includes Search Engine Marketing (SEM) analytics tools, offered at no additional cost to Mercent Retail subscribers. The expanded service, Mercent Retail Analytics, quantifies keyword performance in terms of critical retail business metrics including per-product revenue, profitability, inventory velocity, and return on inventory investment.

    Founded by veterans of Amazon.com, Mercent provides online marketing technology and services to help retail merchants optimize performance across online channels. Mercent's on-demand platform, Mercent Retail, increases revenue and gross margins by promoting the right products with the right offers in the right online channels. Mercent Retail provides a single point of integration between existing retail management systems and 30 leading online marketing channels including transactional marketplaces such as Amazon.com and SHOP.COM, shopping portals such as Shopping.com and Shopzilla, and affiliate marketing programs such as LinkShare, designed to make it easy for merchants to automate, measure, and optimize online product merchandising campaigns through these channels. Mercent customers include GUESS? (NYSE:GES), Lucky Brand Jeans (NYSE:LIZ), SmartBargains, Wet Seal (Nasdaq:WTSLA), Proflowers (Nasdaq:PRVD), Celebrate Express (Nasdaq:BDAY), Crabtree & Evelyn, and other leading retailers. Mercent is an Amazon.com Certified System Integrator and SHOP.COM Certified Data Feed Provider. Mercent is a venture funded company based in Seattle, WA.

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