Snap.com Launches Free Mobile Service

Snap.com Launches Free Mobile Service

Pasadena, California - January 5, 2007 - Snap.com has unveiled a mobile service, for which more than 15,000 website owners, bloggers and web publishers have signed up. The Snap Preview Anywhere (SPA) free service.

The subsidiary of Perfect Market Technologies, Inc., designed to deliver cutting-edge site previews to websites, the company has served more than 15 million website previews in the month since the service became available, and is now serving more than a million previews daily.

Building on Snap.com's visual approach to presenting web search results, Snap Preview Anywhere allows anyone visiting an enabled site to hover over a link to receive an immediate glimpse of hyperlinked pages, without having to navigate away from the current page. This allows users to quickly decide if a site is worth visiting before actually clicking on the link. Snap Preview Anywhere provides content publishers with a quick, easy and free way to retain site visitors while offering a much richer user experience.

Michael Arrington, Editor of Techcrunch.com elaborated, ''SPA is an efficiency tool; it saves time for the reader, and that's a good thing for the publisher. I like it so much I put it on TechCrunch.''

Snap Preview Anywhere gives website owners, bloggers and web publishers the ability to leverage Snap.com's award-winning visual search technology and massive library of webpage images for use on their own sites. Implementing Snap Preview Anywhere is quick and easy. Publishers navigate to http://www.snap.com, click on the Partners/Advertisers link, select Snap Preview Anywhere, put the code on their site and Snap takes care of the rest; automatically. A Wordpress plug-in has also been developed.

Tom McGovern of Snap.com added, ''We're thrilled by the overwhelmingly positive response from web publishers validating our belief that visual previews enhance the search experience. With Snap Preview Anywhere, we're excited to give content publishers of all kinds an easy and free way to employ the same technology that powers Snap.com<'s visual search for use on their own sites, making them more engaging and increasing their stickiness.''

Sites that have implemented Snap Preview Anywhere functionality include: http://www.techcrunch.com, http://www.laughingsquid.com, http://www.dexly.com, http://www.crunchgear.com, http://joi.ito.com/, http://mobilecrunch.com, http://lafd.blogspot.com, http://uxmag.com and http://thinkvitamin.com/. Site owners from more than 60 countries have signed up to use SPA.

Snap.com is a service of Perfect Market Technologies, Inc., dedicated to getting users to results they really want faster. Snap.com endeavors to deliver superior relevance and visual, rich and interactive search results to broadband users, and offers risk-free, flexible Cost-Per-Action advertising with unmatched ROI to advertisers. Perfect Market is a network company of Idealab, a creator and operator of technology businesses, with additional funding from Mayfield Fund. Snap.com builds on Idealab's achievements in the search industry, including its creation of the paid search model through its former network company Overture Services, which was acquired by Yahoo! in 2003. Perfect Market Technologies is based in Pasadena, CA.

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