ShopWiki.com Redesigns its Search Functionality

ShopWiki.com Redesigns its Search Functionality

New York, New York - December 22, 2006 - ShopWiki, an online product search and independent buying guide company, has developed an improved, rebranded and redesigned user interface. The new look was designed to communicate its message to users, right from the home page, featuring some of the most interesting products the site crawls.

Each of the products links to comprehensive search results -- an illustration of the site's powerful, cutting-edge crawling and extraction technology. As part of the announcement, ShopWiki revealed an improved search reach. The shopping search engine said it is now helping shoppers find more than 120 million products from more than 180,000 online stores in the United States. ShopWiki debuted in April with an industry-leading search index of 120,000 merchants. ShopWiki also boasted an increased number of wiki buying and gift guides- more than 1,500, up from a launch total of 1,000.

Kevin P. Ryan, CEO of ShopWiki explained, ''ShopWiki has stepped up the look and the feel of the site to complement the hardest-working technology in online shopping," said "We're making ShopWiki a brand that both shopaholics and shopaphobes can love.''

The redesign also includes several new features: * Personalized "My ShopWiki" pages allow registered users to view their saved searches, wishlist and price alert items and share personal information about themselves with other members of the ShopWiki community. * The ''Shopping Assistant'' extension, available for users of the Firefox browser, helps smooth the buying process for online shoppers after they have left the ShopWiki site. The ShopWiki Assistant automatically completes Internet registration and order forms on any e-commerce site, eliminating the frustration of having to repeatedly fill out common user information (name, address, email). * A Merchant Center, open for free registration, permits merchants to update shipping and tax data, add contact information and track the number of their offers appearing in the ShopWiki index. Retailers are neither charged for inclusion on ShopWiki nor obligated to submit data feeds, as they are on other comparison shopping engines.

Users will begin seeing ShopWiki's redesigned brand across the Web as part of strategic alliances the company is developing with online publishers and other content sites who would like to bring ShopWiki functionality to their audiences.

ShopWiki was developed to provide a complete shopping search engine, combining breakthrough search and web crawling technologies with consumer-driven wiki technology to help shoppers make the most informed buying decisions. Established in 2005 by Eliot Horowitz, former DoubleClick CEO Kevin Ryan and DoubleClick Co-founder and former CTO Dwight Merriman, ShopWiki actively crawls the Internet to find and index products from more than 120,000 retail stores, the widest selection on the Web, and features more than 1,300 buying guides written and edited by users. The site does not accept data feeds or charge for inclusion and is privately held and based in New York.

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