Shopping Search Solution, Enhances Customer Base

Shopping Search Solution, Enhances Customer Base

Research Triangle Park, North Carolina - March 22, 2007 - Channel Management Solutions firm, ChannelAdvisor, has included new customer partnerships, to foster comparison shopping management for retailers, including Brookstone, Cable Shopping Network, Calumet Photographic, Lucy Activewear and Personal Creations.

With ChannelAdvisor’s comparison shopping approach, retailers may combine technology with proactive account management, to deliver a one-on-one partner approach, for the comparison shopping environment. John Lucey, Internet Marketing Manager of Brookstone remarked, “We looked at several critical factors during our partner selection process including strong technology, industry knowledge and a clear definition of services. After evaluating many companies who only send data feeds, we found ChannelAdvisor’s approach was the one that best solved each of our challenges and offered a true full service solution.”

The ChannelAdvisor full-service comparison shopping solution enables retailers to extend their products and brands to millions of consumers by helping them create and maintain connections with over 30 shopping engines including Shopping.com, Shopzilla, Google Base and Nextag. By better managing these interactions, ChannelAdvisor helps retailers increase revenues, boost traffic to their e-commerce sites, and extend their brand internationally.

Scot Wingo, Chief Executive Officer of ChannelAdvisor added, “ChannelAdvisor’s full-service comparison shopping engine solution not only helps retailers streamline the process of getting their products online via datafeeds. Additionally our solution helps manage the ROI of the channel by giving them insight into revenues, costs and merchandising and how to position those factors to their greatest advantage.”

The new online retailers include:

• Brookstone is a nationwide specialty retailer offering an assortment of consumer products that are functional in purpose, distinctive in quality and design and not widely available from other retailers. Brookstone first introduced itself to the world in a small classified ad selling "hard-to-find tools" in Popular Mechanics Magazine. The year was 1965.
• Cable Shopping Network (CSN) is the collector’s resource for rare, limited edition and historic coins. Stocking everything from the wildly popular Statehood Quarters to the new Presidential Dollar Series coins, shopcsntv.com has become a highly successful extension of the TV shopping network since its launch in 2002. .
• Calumet Photographic has been helping photographers create extraordinary images since 1939. Calumet’s mission is to educate, equip and empower the world of image makers with more than 30 retail stores worldwide and an interactive website.
• Lucy Activewear is a Portland, OR based lifestyle apparel company for women who value fit, style and performance. Lucy is a privately held company that operates 42 stores and online.
• Personal Creations is the leading multi-channel marketer of unique personalized gifts for all of life’s special occasions based in Illinois and online.