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  • SES San Jose, to Feature Google, Ask Keynotes


  • 08/09/2007 -
    SES San Jose, to Feature Google, Ask Keynotes

    New York, New York - August 9, 2007 - Keynote addresses from Google and Ask.com, are scheduled to open the premier search industry event, Search Engine Strategies (SES) San Jose 2007, scheduled to take place from August 20-23, 2007.

    Marissa Mayer, Vice President of Search Products and User Experience at Google, will speak on Wednesday, August 22 at 9:00am, where Ms. Mayer will share insights into Google's moves in search, including recent changes to add more personalized and universal search results .

    Jim Lanzone, CEO of Ask.com, is scheduled to present on Tuesday, August 21 at 9:00am, when Mr. Lanzone will discuss the launch of Ask.com's new Ask3D interface and the challenges they face luring searchers away from their more trafficked peers.

    With over 60 panels and sessions on topics including video search, click fraud and mobile search, SES San Jose is an annual event that draws search and marketing professionals from around the country. Paid attendance and exhibition space is already reportedly running 100 percent over last year's event at this time, event organizers confirmed.

    Incisive Media, parent company of the SES series, each year seeks to find ways to enhance the conference experience and this year's keynote speakers are no exception. Kevin Ryan, VP of Global Content for the SES series and SearchEngine Watch remarked, "We're forever looking to raise the bar on the caliber of speakers and sessions. We're immensely pleased to bring together the foremost experts in search for this event. The search arena is evolving quickly and we all learn from each other. That's the spirit of SES."

    Co-organized and co-hosted by world-renowned search authorities Chris Sherman and Danny Sullivan, SES San Jose 2007, will highlight sessions such as ''The Search Landscape, "Video Search Optimization" and "One Billion Searchers" which examines SEO in China. In addition to the conference, there will be a full day of search training courses on topics such as "Tech Pitfalls That Will Derail Your SEO a" and ''Viral Marketing and Link Baiting."

    Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

    Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.

    With the largest index of websites available on the World Wide Web and the industry's most advanced search technology, Google Inc. delivers the fastest and easiest way to find relevant information on the Internet. Google's technological innovations have earned the company numerous industry awards and citations, including two Webby Awards; two WIRED magazine Readers Raves Awards; Best Internet Innovation and Technical Excellence Award from PC Magazine; Best Search Engine on the Internet from Yahoo! Internet Life; Top Ten Best Cybertech from TIME magazine; and Editor's Pick from CNET. A growing number of companies worldwide, including Yahoo! and its international properties, Sony Corporation and its global affiliates, AOL/Netscape, and Cisco Systems, rely on Google to power search on their websites. A privately held company based in Mountain View, Calif., Google's investors include Kleiner Perkins Caufield Byers and Sequoia Capital.
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