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  • SEMPO, Google, to Present at DFW Search Marketing Event


  • 07/16/2007 -
    SEMPO, Google, to Present at DFW Search Marketing Event
    Dallas, Texas - July 16, 2007 - The Search Engine Marketing Professionals Organization (SEMPO), will participate in presentations to the DFW Search Engine Marketing Association, at an event scheduled to take place at The Renaissance Hotel in Richardson, Texas. Also featured, with be a presentation by search engine, Google.

    Jay Donovan of Google, along with and SEMPO's Katie Donovan, will co-present on a variety of current search engine marketing topics, including SEM training certification, best practices for hiring SEM professionals, and the latest news from Google TV, Google Audio, and Google Print.

    Katie Donovan, Education Development Director with the Search Engine Marketing Professionals Organization, will present ''Hire for Attitude; Train for Ability.'' highlighting best practices of hiring for search engine marketing professionals, which will be very useful for in-house marketers, search agencies, advertising agencies, independent SEM's, and many others. She will also discuss the SEMPO Institute's on-line self-paced courses, and an overview of their offerings will be reviewed at the end of the presentation. Jay Donovan will discuss recent changes and updates with Google Radio / dMarc, and Google TV.

    The networking event starts at 6:30 PM, and the speakers will begin at 7:00 PM, ending at approximately 8:00 PM. The event is open to all DFWSEM members and non-members, including marketing professionals and the general public. The event is free for existing members, and $20 for non-members.

    The Renaissance Dallas-Richardson Hotel is located at 900 East Lookout Drive, Richardson, Texas 75081. The hotel is in the Richardson Telecom Corridor, on the east side of 75 Central Expressway, approximately one mile south of George Bush Tollway. The hotel phone is 972-367-2000.

    The Dallas/Fort Worth Search Engine Marketing Organization (DFWSEM) provides education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets once a month at various locations throughout the Dallas/Fort Worth Metroplex area, and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies. Member agencies include Kinetic Results, Vizion Interactive, iCrossing, Range Online Media, Key Relevance, MarketNet, AffGoo, Creative Support, Did-it, SearchDex, and Bridgepose.

    Past presenters to the DFWSEM Association include Google, MSN, Verizon Superpages.com, ClickTracks, MIVA, Business.com, The Dallas Morning News, Dan Thies, AffGoo, Stephen Malouf, WebTrends, Catherine Seda / Seda Communications, Shari Thurow / Grantastic Designs, Vizion Interactive, Agency.com, ClickAssurance, iMediaConnection, and many others. The DFWSEM Association welcomes requests to speak to the group at info@dfwsem.org.

    DFWSEM Association members cumulatively represent over $90,000,000 in annual search engine ad spend, and sponsorship is a great way to get your message in front of this group of decision makers and key influencers. To find out how to sponsor a monthly meeting or the opportunity, contact Mark Jackson at mark.jackson@vizioninteractive.com.

    The DFWSEM is comprised of: President, Rob Garner, iCrossing; Vice President, Tony Wright, Kinetic Results; Chairperson, Christine Churchill, KeyRelevance; Secretary, Durk Price, AffGoo; Treasurer, Rose Sylvia, PPC Specialist; Vice Chairman, Web, Bill Hartzer, MarketNet; Vice Chairman, Sponsorships, Mark Jackson, VIZION Interactive; Vice Chairman, Events, Dan Sturdivant, Creative Support; and Vice Chairman, Communications, John Bagwell, Bagwell Marketing.

    Many members of DFWSEM are actively speaking at various interactive marketing conferences, including SMX, Search Engine Strategies, ad:tech, and WebmasterWorld, among many others. If you are looking for someone to speak about search engine marketing related topics, or would like to interview a member, feel free to contact the group for more information at 214.459.3241.

    Corporate memberships are $175 for the first year and include three seats to monthly DFWSEM meetings, and individual DFWSEM memberships are $75 for the first year. Additional seats for a Corporate membership are $50/year. MasterCard, Visa, Amex, and checks are accepted.

    SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. SEMPO represents the common interests of more than 450 companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are sponsored in part by Microsoft, Yahoo!, Google, Verizon Superpages.com, Atlas, and Search Engine Strategies.



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