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  • SearchGuy Deploys New Management Plan


  • 01/04/2007 -

    SearchGuy Deploys New Management Plan

    Newport Beach, California - January 4, 2007 - SearchGuy.com, Inc., a search engine portal, is implementing a management team change, as Lenny Ratchitsky, the present President and Chief Executive Officer (CEO) of the company, steps down to pursue other business endeavors.

    Ramon Toledo is the President and CEO of I.D.E.A. Developers in Mexico. Their projects include the Riviera de Rosarito, La Paloma, Cumbres de Juarez and the Lomas del Mar. Mr. Toledo will take over as President and interim CEO of the company. Financial terms of the buy out were not disclosed. Mr. Toledo's long history of business experience includes being in charge of the economic affairs department in the Mexican Embassy in Switzerland, from 1998 through 2001. His resume also includes leadership experience as Director of Foreign Capital for the Probursa Brokerage House from 1992 to 1995 and the Inverlat Brokerage House from 1995 to 1997. Mr. Toledo holds a Bachelors degree in Business and a Masters Degree from The European University, Geneva Switzerland. He has past experience as Mexico's representative to the World Economic Forum in Davos, Switzerland. His construction firm has built the most successful developments on the Coast of Baja. His most recent development, The Riviera de Rosarito, was voted number 3 in the entire coast by Reader Magazine in San Diego.

    Mr. Ratchitsky explained, ''I have truly enjoyed my time at SearchGuy. However, I desire to move on and focus on other interests. I applaud the entire SearchGuy team for developing the company from a small start-up to a creative leader in the Meta-search engine industry. I have immense confidence that under Ramon Toledo's guidance SearchGuy's position will only get stronger. I will provide my full cooperation and expertise to facilitate a smooth transition of this fine company.''

    Mr. Toledo remarked, ''We have concluded that a management change would be the best way to accelerate the execution of SearchGuy's growth strategy in order to build value for our shareholders. I am very enthusiastic about the opportunity to join this new management team. I bring a fresh approach to SearchGuy and intend to aggressively implement our strategic plan. In recent months, and prior to our acquiring a majority position in SearchGuy, we developed a comprehensive strategy to strengthen our technology portfolio and influence a management change. This will allow SearchGuy to take full advantage of recent trends towards aggregation, including video and news on the web.''

    Mr. Toledo added, ''We wish to thank Lenny for his many years of excellent service to SearchGuy. We are now, more than ever, poised for great accomplishments and with the confidence of our shareholders, we will pursue growth and value in the very near future.''

    Mr. Toledo also announced that Paul Towsley will be in charge of investor relations. He comes to SearchGuy with formidable experience in business development. Mr. Toledo offered, ''I am pleased that Paul has agreed to assume these responsibilities and lend his guidance during the transition phase. Mr. Towsley is a talented executive with deep knowledge and expertise in transitioning organizations during their restructuring process. He was the catalyst in a committee to bring casinos to Mexico. He has forged close relationships with key customers and is highly regarded by the Board and employees throughout our organization.''

    The company intends to open an office in La Jolla, Ca., as well as several throughout Mexico. Further, four new graphic interns have joined the company, with a goal of twenty to be hired within the next six months. Also, there is a projected need for 6 full time employees to fill positions for the Mexico and U.S. operations. The company has hired a firm to locate a top tier CEO. SearchGuy plans to issue financials in the next three months, as well as comply with all Pink Sheet requirements. Additionally, the company will hire an accounting firm to provide the necessary filing to be listed on the Over the Counter by mid 2007.

    Mr. Toledo continued, ''Mr. Carlos Escalante has joined the new management team as Chief Financial Officer (CFO). Carlos is the co-founder and CEO of Viastara, LLC and is the shaper of our value-oriented corporate culture. Due to his congenial personality, unique salesmanship and wide network of industry contacts in Mexico and Latin America, he has shaped Viastara into a profitable international business in less than a year. Viastara's value proposition is based on Carlos's many years of building and managing relationships in Mexico and beyond. Now, SearchGuy will leverage these relationships to connect its represented brands into the Mexican market quickly and effectively. Carlos has served for six years as General Manager for Mexico and Latin America at Gateway Computers, Inc. He was responsible for all operations, strategy and business development activities in that region. In a relatively short period, he obtained the representation of leading U.S., Canadian, and English brands in the consumer electronics and accessory market. He has successfully connected these products into the Mexican market and gained significant presence at the major retail and industry distribution channels. Carlos holds an MBA from Columbia University and a Bachelor of Science Degree in Accounting from San Diego State University. He is a Certified Public Accountant in the State of California and was a pioneer in facilitating the intricacies of NAFTA.''

    Mr. Toledo added, ''We also welcome Mr. Eric Willis, who has joined SearchGuy as our Chief Technology Officer. His knowledge and expertise will add strength to our IT support. Eric Willis is primarily focused in the technology / marketing / strategic integration areas. Having over 8 years of experience with Search engine technology, Eric is a great addition to the SearchGuy team. One of his talents lies in spotting new areas of opportunity in emerging technologies, especially web based, and trends other technology entrepreneurs have either yet to see or are unable to capitalize on without significant capital expenditures or development time. He prefers working on technology ventures that require no physical products or storage and instead offer automated services with a much lower overhead. This philosophy has allowed him to develop highly profitable companies and web based applications in the areas of emerging technology and online marketing with very little seed capital or cost of maintenance. It has also allowed him to spot trends using information retrieval and analysis on a large scale and then capitalize on those trends in each web application and service enhancement. His focus will be in forming a technical platform and strategy by which to create a clear leading market strategy for SearchGuy.''

    Mr. Toledo indicated, ''We have several new releases slated for the first quarter of 2007: A Spanish meta-search engine, a Chinese meta-search engine, and a social news offering just to name three. We expect 2007 to be a breakout year for SearchGuy. Our first release in the next two weeks will be a very sweeping redesign that is not only a grand increase in usability and navigation for our users, but also provides an exponential increase in speed. We are fully committed to providing our users with a great search experience. Going forward, we will maintain a sharp focus on innovating our technology in a way that delivers real user value. We have innovative technology, a strong roster of customers and business partners and an extremely talented group of employees. I look forward to continuing to work closely with our business partners and customers. We are currently positioning SearchGuy to have a lighthouse identify and we will fully reveal that strategy soon. 2007 will reveal a more transparent SearchGuy with a very definitive approach to the marketplace."

    In conclusion, Mr. Toledo stated, ''We are committed to developing share holder value and has no intention of increasing the authorized shares, causing a reverse merger or any manipulation to dilute the value of SearchGuy.'' He is obligated to the share holder and has pledged to build value for SearchGuy investors. Mr. Toledo also added that he has personally retired all debt including positions held by former management, stating, ''We have cleaned the slate and are debt free. We enter 2007 with new management, a fresh approach and feel that the sky is the limit for SearchGuy.''

    SearchGuy.com is a creative provider of multi-category search and advertising services. Founded in 2001 by Lenny Rachitsky, SearchGuy.com provides all-encompassing search solutions to the end user, at no cost. A state-of-the-art advertising system simplifies and reduces costs for advertisers. SearchGuy.com is headquartered in the heart of Silicon Valley, with plans to expand worldwide.

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