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  • Search Solution Investment for Visual Sciences On-demand


  • 08/31/2007 - Search Solution Investment, for Visual Sciences On-demand
    San Diego, California - August 31, 2007 - Real-time analytics applications provider, Visual Sciences, Inc., has expanded Commonwealth Financial's previous web site search solution, to enhance its content and navigation capabilities, with on-demand capabilities.

    The Visual Sciences Search integrates web analytics into the search process, hoped to enable Commonwealth to cater to site visitor preferences through search optimization, providing the most relevant search results possible.

    Brian Sullivan, Senior Vice President and General Manager of search and content solutions at Visual Sciences commented, ''We are very pleased that Commonwealth has chosen to deepen its relationship with Visual Sciences by adding our site search solution to its current analytics investment. Organizations gain powerful synergies when leveraging analytics to drive other website applications like site search. Optimizing site search based on web analytics data can empower enterprises, and especially financial organizations like Commonwealth, to build customer-centric and intuitive websites that can quickly adapt to user needs by efficiently guiding visitors to the information they seek while, at the same time, helping enterprises to meet their online business objectives.''

    Commonwealth replaced its previous search solution due to poor performance. In addition, the lack of a graphical user interface (GUI) required the support of application developers for administration and report development. The company now uses Visual Sciences Search for its intranet and extranet, the technological hub and command center for Commonwealth's financial advisors to obtain account and product information, operational and compliance documentation, marketing support, and access to all of the critical financial applications to help run their businesses more effectively. The speed and efficiency of the search tool helps Commonwealth's financial advisors spend less time on the site and more time working directly with clients.

    Kristy Robinson, Senior website producer at Commonwealth remarked, ''With the on-demand search application from Visual Sciences, we can create ad-hoc reports and compile data and statistics on site usage without the support of our developers. It also helps us to achieve the goal of making content on our internal websites easier to find for financial representatives, their staff and our employees. We can now make strategic site content adjustments based on visitor search behavior and meet customer search needs without having to maintain another application in-house. The ability to get these features from a vendor we already have a successful relationship with was an important factor in our decision.''

    Site search is one of the primary methods visitors use to navigate a website. With Visual Sciences Search, organizations can take advantage of this fact by controlling the order and priority with which search results are presented. For example, the customer self-service area of websites can boost the most frequently asked questions to the top of the results set to lower call volume and support costs. Or, e-commerce sites can prioritize product results based on brand, season or promotion to drive sales. In addition, Visual Sciences Search makes it possible for enterprises to automatically optimize search results by integrating web analytics into the search process, improving website search relevancy based on visitor behavior. Visual Sciences Search is a strategic resource that can be leveraged to optimize performance of one of the highest converting areas of a website-search results.

    Founded in 1979, Commonwealth Financial Network, Member NASD/SIPC, is the nation's second-largest privately owned independent broker/dealer, with offices in Waltham, Massachusetts, and San Diego, California. The firm supports more than 1,000 independent registered representatives nationwide and makes available a comprehensive array of financial products and services.

    Founded in 1996, Visual Sciences, Inc. (formerly known as WebSideStory, Inc.) (Nasdaq: VSCN) is a leading provider of real-time analytics applications. The company's analytics applications, based on its patent pending on-demand service and software platform, enable fast and detailed analytics on large volumes of streaming and stored data. More than 1,590 enterprises worldwide rely on the answers delivered by these applications to provide them with actionable intelligence to optimize their business operations. The company provides real-time analytics applications for web sites, contact centers, retail points-of-sale, messaging systems and the intelligence community. Visual Sciences' flexible technology platform, Visual Sciences Technology Platform 5, allows the company to rapidly introduce tailored solutions to meet its clients' needs. Visual Sciences is headquartered in San Diego, Calif., and has East Coast offices in Herndon, Virginia and European headquarters in Amsterdam, The Netherlands.

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