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  • Search Sales Solution, Features Vertical Focus


  • 03/21/2007 -
    Search Sales Solution, Features Vertical Focus
    Santa Clara, California - March 21, 2007 - Performance-based online lead generation software, LeadStream, has been created, to provide SMBs with a specifically targeted vertical and geographic market solution.

    The Kelsey Group's Drilling Down on Local conference in Santa Clara, California, featured the online directory publishing solution, piloted in 2005. Developed to instill a business model utilizing vertical keyword analysis, testing and tracking methodologies, as well as segment-specific SEM tools and products, the solution offers multiple ways of receiving and tracking leads. In addition, online landing pages with pay-per-call, email, mapping and coupons are interweaved, to create lead qualification and customer retention.

    Chris Scotton, President and CEO of LeadStream remarked, "Search Engine Marketing continues to be a major challenge for small-to-medium businesses. In fact, recent market research shows that less than 6 percent of SMBs are using paid search as an avenue for lead generation. With the dramatic increase of consumers going online to search for local products and services, LeadStream makes SEM simple for SMBs - a group characterized by limited marketing resources, budget and time - managing their Internet marketing campaign from beginning to end, while delivering qualified leads."

    According to LeadStream, it was created as one of the only vertically-focused in-house ad sales and customer support teams, as an effective channel distribution partner for vertical directories, search engines and Internet Yellow Pages seeking significant advertiser penetration and revenue growth.

    Matt Booth, Senior Vice President and Program Director for The Kelsey Group's Interactive Local Media practice added, "Our latest research shows that SMBs are increasingly turning to targeted, vertical electronic media. This represents a considerable opportunity for online service providers, like LeadStream, that understand and deliver solutions tailored to the unique needs of SMBs."

    LeadStream is a performance-based online lead generation solution for small-to-medium businesses (SMBs). Utilizing a broad mix of search engine marketing tools and techniques, LeadStream is tailored to SMBs seeking an increased sales lead web presence, in vertical and geographic markets. LeadStream offers a suite of products and services including online landing page templates and multiple search engine sponsored ads, priority placement on major search engines, a trackable phone number, a personalized performance-tracking site called LeadTrak and several other lead tracking methods tailored to SMBs needs. A privately held company, LeadStream is headquartered in Vienna, Va., with direct sales offices in Albany, N.Y.



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