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  • Search Portal Debuts Expert Blog


  • 07/02/2007 -
    Search Portal Debuts Expert Blog

    Cologne, Germany - July 2, 2007 - Online search portal for the mobile ecosystem, MSEARCHGROOVE.COM, will feature exclusive contributions from a host of expert industry players, to will focus on the importance and impact of mobile marketing, content, and search.

    MSEARCHGROOVE.com will analyze and critique the fast-paced mobile content space, tracking key developments and their impact on mobile search, discovery, personalization, recommendation, targeted mobile advertising, and social networking. The site will feature in-depth analysis, commentary, as well as interviews and podcasts with leading industry figures.

    In addition to the editorial content, MSEARCHGROOVE.com will also host a growing online community of industry professionals. Members can generate their own content, news, and analysis through independent, interactive story submissions, blogs, and forum discussions on key mobile industry issues at the intersection of content and context.

    The web site is researched and produced by published author and journalist Peggy Anne Salz. A well-known and respected expert in the global mobile marketplace, Salz has published more than 100 articles on topics ranging from mobile search and content discovery to mobile social networking, mobile marketing, mobile advertising, and mobile content. She has also written Mobile Search and Content Discovery, published by Informa, a comprehensive 200-page report exploring the ways mobile companies can harness content discovery and search engine technologies. Regularly featured in top-tier magazines, newspapers, and blogs around the world, including Mobile Communications International, Mobile Entertainment Mobile Media MoCoNews, and New Media Age, Ms. Salz is considered one of the most well-read mobile industry pundits in the world.

    MSEARCHGROOVE.com will launch with a roster of renowned authors and business leaders led by Ms. Salz, providing the industry with daily briefings on news and developments impacting the mobile ecosystem at all levels. Contributors include Chetan Sharma, president of Chetan Sharma Consulting, a strategic advisory firm; Kris Kolodzieg, chief analyst and consultant at mobilelocalsearch.net, and author of the first comprehensive research on mobile local search; Andreas Constantinou, Ph.D., director and founder of VisionMobile, a market know-how firm delivering industry research and strategy consulting in the wireless sector; and Morgan Holt, the former head of content at U.K. mobile operator 3, who now spearheads new thinking about mobile search and social networking. A special feature will be regular commentary and analysis of the turbulent mobile advertising marketplace from Pamir Gelende, former co-founder of Flytxt, a pioneer in the use of mobile marketing.

    The web site will also feature regular commentary from representatives of the mobile market measurement firm, M:Metrics, an authority in the measurement of consumer consumption of mobile content and applications and an exclusive monthly feed of their mobile search usage statistics across markets in North America and Europe.

    Mark Donovan, senior analyst at M:Metrics remarked, ''We are honored to contribute to this provocative, new forum. Ms. Salz has zeroed in on two segments of the mobile industry search and social networking - that M:Metrics data shows are consistently gaining in popularity across the United States and western Europe.''

    Senior executives, from mobile search providers and mobile marketers to mobile operators, have agreed to exclusive podcasts in the coming weeks to discuss the key issues and developments influencing the mobile search and discovery industries. Among these movers and shakers are DP Venkatesh, CEO of mPortal, a leading provider of mobile content discovery and delivery solutions, and Omar Tawakol, chief marketing officer of Medio Systems, a white label provider delivering sophisticated mobile search and advertising solutions to carriers.

    The publisher has selected the Abelson Group public relations and marketing firm to launch its global presence and communicate its ongoing messages via thought leadership and communications campaigns throughout the industry.

    Ms. Salz commented, ''Today, no media resource provides the mobile industry with a roadmap to navigate the often confusing terrain of mobile marketing, content, search, and discovery. Through MSEARCHGROOVE.com we will educate the market and encourage discussions about emerging business models, industry issues, and areas of growth that will help companies understand how to monetize their content, drive mobile advertising revenues, and empower their users.''

    MSEARCHGROOVE.com is a mobile industry thinking space at the intersection of content and context. The web site tracks key industry developments and their impact on mobile search, personalization, recommendation, targeted mobile advertising, and social networking through primary research, analysis, interviews, and podcasts.



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