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  • Search Marketing Distribution Deal, Inked by Yahoo!, Includes NetZero, Juno


  • 05/08/2007 -
    Search Marketing Distribution Deal, Inked by Yahoo!, Includes NetZero, Juno
    Sunnyvale, California - May 8, 2007 - Yahoo! has entered into a distribution agreement, with consumer Internet and media services firm, United Online, Inc., under which the Yahoo! search box, will operate exclusively under the brand names NetZero, Juno and Bluelight, that appears prominently on each member's start page.

    The multi-year exclusive agreement, extends Yahoo's sponsored delivery with United Online's Internet access services. Sue Decker, Executive Vice President, Head of Advertiser and Publisher Group and acting Chief Financial Officer at Yahoo!, Inc. remarked, ''United Online has been a trusted partner for many years and provides a highly engaged user base providing an excellent source of quality traffic for our advertisers. Extending this relationship is a testament to Yahoo! and United Online's shared commitment to offering the best online experience to users and advertisers worldwide.''

    Mark R. Goldston, Chairman and Chief Executive Officer of United Online added, ''Being able to conduct a search and receive meaningful results is extremely important to our users. After exploring several options, we decided that Yahoo's new search marketing system was the best platform for us to provide our ISP users with enhanced, even more relevant search capabilities. We strive to provide our NetZero, Juno and Bluelight members with a high-quality experience and we are confident that this agreement with Yahoo! has helped us to achieve that goal.''

    Yahoo! provides search marketing products and services to hundreds of thousands of advertisers in 22 countries worldwide. Currently available in the U.S., Yahoo!'s new search marketing system is designed to deliver even more relevant sponsored search and contextual ad results to users. By encouraging advertisers to focus on the quality of their sponsored search and contextual advertisements, Yahoo!'s new system creates a more valuable marketplace for users, advertisers and publishers.

    United Online, Inc. (Nasdaq:UNTD) is a provider of consumer Internet and media services. The company's Content and Media services include social networking (Classmates), and online loyalty marketing (MyPoints). Its Communications services include Internet access (NetZero, Juno) and email. United Online is headquartered in Woodland Hills, CA, with offices in New York, NY; Fort Lee, NJ; Renton, WA; San Francisco, CA; Schaumburg, IL; Orem, UT; Erlangen, Germany; and Hyderabad, India.

    Yahoo! Inc. is a global Internet brand, as one of the most trafficked Internet destinations worldwide. Yahoo!'s mission is to connect people to their passions, their communities, and the world's knowledge. Yahoo! is headquartered in Sunnyvale, California.

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