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  • Search Engine, tyBit, Debuts Million Dollar Contest


  • 06/07/2007 -
    Search Engine, tyBit, Debuts Million Dollar Contest

    Orlando, Florida - June 7, 2007 - Technology company, AIT, has released a beta version of its Internet search application, tyBit, at ISPCON, during Retired Army Major Clarence E. Briggs III, CEO and Founder of Advanced Internet Technologies, Inc.'s Keynote Address.

    Mr. Brigss opined, "For years now, service providers have not been able to participate in any form of substantial Internet paid search advertising due to the current centralized model that is dominated by a few major engines. The top search providers have set up and profited considerably from an affiliate model to sell and deliver online pay-per-click ads that is fundamentally flawed because the model encourages click-fraud and is a clear conflict of interest. Worst of all, the advertisers never get to see who is clicking on their ads and are expected to just pay for fraudulent traffic without an itemized bill. This is killing search relevancy and will ultimately lead to a decline in ROI and business confidence."

    According to the company, tyBit is a major shift for online search, moving away from the centralized search engine model to a client side application that distributes web crawling, indexing, and browser content delivery. Sean McCoy, Chief Marketing Officer at AIT added, "tyBit will impact the search industry overnight. By spreading things around now partners and being fair to advertisers; everyone will win. This alternative will effectively increase search relevancy and eliminate the clear motives for click fraud costing online advertisers billions of dollars each year."

    Paid search, with $17.5 billion in annual revenue projected for 2007, is the fastest growing and most lucrative market in the online industry today. tyBit offers Telco's, desktop OEMs, ISPs, wireless carriers, local newspapers, and any other organization with a subscriber base an opportunity to capitalize on this global explosion of information and search.

    Mr. McCoy noted, "Many of these subscriber based organizations are seeking value adds to encourage brand loyalty and overall customer retention. tyBit benefits subscribers and advertisers while providing a generous revenue share." Mr. Briggs added, "tyBit gives our partners and their users what's important freedom of choice, community, collaboration, and transparency."

    The new search model endeavors to rovide accelerated search and maximizes relevancy by allowing users to search the web quickly and thoroughly, by instantly submitting searches to multiple online directories, major engines, and other data sources in the public domain displaying all of the results in a single window on the desktop or PDA. As the information on the web grows exponentially, search relevance becomes more difficult. tyBit answers the relevance question by grid computing, learning subscribers preferences, searching multiple sources, displaying the most current information and searching local content based on a subscriber's actual location. It also offers privacy protection, prevents click fraud and with the formation of a recent partnership with a leading security software manufacturer. Mr Briggs added, "tyBit now has the ability to protect users from bots and malware."

    Mr. Briggs continued, "We are putting private label, customized search into the hands of the service providers and their customers without forcing them to turnover their relationships. We are putting it all out in the open, letting the advertisers see who is clicking on their ads. Ads are being viewed by registered users, actual people who have an interest in receiving relevant searches and relevant ads. tyBit even bridges the gap between online advertising and local newspapers by partnering with them and delivering localized search, and with up to a 40% revenue share with partners, we are spreading the wealth to those who deserve it."

    TyBit was recently awarded the R/U Best New Product at Channel Partner Expo in Las Vegas where hundreds of major companies participated, and has already signed 35 Telco, ISP, and Software Partners with a global reach to over 45 million subscribers. Mr. Briggs added, "I am so passionate about this product that I have decided to step down from my 12 year tenure as CEO of AIT after a successful launch and enable the ISP's to take what belongs to them Internet search."

    tyBit announced plans to provide registered users with $1 million in advertising credits as a promotional kick-off at the Orlando ISPCON trade show this week. This tyBit promotion is valid for installed registered users of tyBit and is limited to a maximum of $1,000 per user on a first come, first serve basis.

    tyBit is a subsidiary of AIT, a technology company that has achieved 11 straight years of sustained profitability and has generated $100s of millions in revenue while creating a profound influence on its surrounding community. AIT has been named 2 times to the Inc. 500 list of fast growing firms, 3 times to the Deloitte and Touche Fast 500 list, and has been named as the NC Entrepreneur Firm of the Year.

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