Social Search Engine Premieres Platform Upgrades

Washington, D.C. - ( Search Engine Optimization Inc ) - October 2, 2006 - Based upon the premise that advanced search algorithms could measure actual, rather than simulated popularity, intelligent social search platform, Searchles, has released a series of new enhancements, including a streamlined user interface, more robust search capability across the platform, and the ability to conduct highly segmented searches of personal and content networks.

Launched in beta less than three months ago, Searchles endeavors to turbocharge popular Internet tools like bookmarking, tagging and sharing content by fully integrating every feature with in-depth search functionality across the platform. It is the only site that allows search for content or users by keyword, tag, or at the user's option -- both -- through a dual box format which provides great flexibility. Searchles is also designed to automatically index the full text on every content page submitted making the content completely searchable and instantly available to the community. Together, dual box search and automatic indexing make it much easier for users to quickly zero in on content that interests them, discover other users with common interests, and collaborate or interact.

Chris Seline, Founder and CTO of Searchles explained, ''Social bookmarking sites like Digg or Del.icio.us, and hybrid content portals like Netscape, have a 'herding cats' mentality focused on building a critical mass of users around 'bells and whistles' without mastering an integrated intuitive search from the start. Searchles' approach empowers users from the very beginning with highly personalized, interactive and relevant experiences built to scale around their interests and intentions.''

New search features at Searchles include advanced algorithms measuring actual popularity rather than the simulated popularity algorithm popularized by Google PageRank. For example, a popular site like Yahoo! provides links to sites all over the web. But when Yahoo provides a link to another website, Google's PageRank calculates that link as very relevant too. However, that doesn't necessarily mean that Internet surfers agree. Searchles' algorithms calculate actual popularity based on how people connect to each other and how many people bookmark a certain site, returning results that provide a more accurate measure of relevancy.

Searchles also introduced an intuitive approach to social search that allows users to drill down and conduct searches based on their own content submissions, groups, friends, or friends of friends. For example, a user interested in finding news and web resources related to 'identity theft' or the 'wireless industry' may want to focus only on their personal submissions. Anyone can view postings or search at Searchles, but registered users have additional privileges. Registered users can submit content from anywhere on the web using the ''Searchle It'' bookmarklet easily installed in the Internet browser toolbar. This includes links to news, blogs or any other webpage users find interesting as well as the ability to embed YouTube and Google videos and watch them directly within Searchles. Users organize content to make it easy to retrieve and for others to discover by assigning ''tags'' or keywords that have meaning to them and by providing an optional description. Content can also be organized by user- created "groups" based on topical areas of interest. ''Tag clouds'' on the home page, user profile page, group page and search results page provide a visually intuitive way to immediately focus in on hot topics, areas of interest, and trends related to everyone, anyone, a particular group or subject. Tags and tag clouds are particularly valuable for research, discovery, collaboration and knowledge synthesis. Over the next several weeks, Searchles will be introducing new features such as user ratings and private groups.