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  • Search Engine Marketing Fueled by eBay Giving Works


  • 04/09/2007 -
    Search Engine Marketing, Fueled by eBay Giving Works
    Salt Lake City, Utah - April 9, 2007 - Charitable enterprise, eBay Giving Works, has been enlisted by multi- channel online selling solutions, Infopia, allow merchants to incorporate charitable affiliations with online business.

    eBay Giving Works, powered by MissionFish, an exclusive charity solution provider for the program, allows online sellers to select from over 10,000 non-profit organizations and use Infopia's Marketplace Manager to designate which listings to include in the program and what percentage of the final sale goes to the charity of their choice. All eBay Giving Works listings are prominently identified by the ribbon icon in the title bar of the listing for all search results as well as on the listing page.

    Infopia merchants may use cause marketing to attract new customers and boost revenue by enabling part of their eBay sales to be donated to charitable organizations -- balancing business with social responsibility. Successful companies have long recognized the benefits that come from associating their name with charitable organizations. "Cause marketing" connects a business with relevant non-profit organizations for mutual benefit, providing opportunities to elevate the company's image and increase brand awareness in new markets.

    Nancy McNamara, owner of Online Science Mall commented "Our business is about exploring the world and making it a better place. So it makes perfect sense that we also give back to the charitable causes important to us. We are very excited about Infopia's integration with eBay Giving Works, since it will help us grow our business while giving our customers the chance to express their support for these non-profit organizations as well."

    Bjorn Espenes, CEO of Infopia remarked, "With Infopia's close relationship with eBay Giving Works, we know sellers will benefit from increased visibility of their listings and brand, greater customer loyalty, and higher profitability. This also benefits the thousands of charities participating in the program by increasing awareness and contributions from new sources. It is truly a 'win-win' situation for everyone, and Infopia is honored to be the catalyst."

    Infopia provides an eCommerce platform, designed to enable businesses to fully execute the online inventory-to-cash cycle. Unlike limited point solutions, Infopia integrates a full range of critical success factors, helping companies to optimize product merchandising, manage the shopping experience, and maximize their presence through premier online marketplaces and search engines such as eBay, Amazon, Overstock.com, Shopping.com, Shopzilla, Yahoo! and Google. Together with online selling best-practices, Infopia provides unique and proven value to a wide range of clients, from start-ups to top eBay PowerSellers to multi-billion dollar corporations. Infopia is headquartered in Salt Lake City, Utah.

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