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Search Engine Localized for E-Commerce
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- 09/17/2007 Search Engine Localized for E-Commerce
Burlington, Vermont - September 17, 2007 Online local search firm, Grayboxx Inc., has been engaged by the city of Burlington, in Vermont, to provide a local search service. For people who live outside of the largest metropolitan areas, there are few, if any, online local search options that provide extensive business rankings and recommendations.
Grayboxx's approach to local search has enabled it to assemble a critical mass of community feedback on more than 3,000 of Burlington's businesses. The site features more than 12,000 neighbor recommendations, covering everything from antique shops to violin stores.
Bob Chandra, Founder of grayboxx offered, ''Grayboxx allows Burlington residents to finally explore online all their city has to offer. The search giants of the world might be bigger, but we invite you try grayboxx and decide which is better. We think that Burlington will be pleasantly surprised by the quantity and relevance of the local recommendations on grayboxx. We've got more local recommendations than the largest search engines combined.''
Grayboxx's PreferenceScoring engine is able to translate everyday actions people take with or about businesses into meaningful expressions of business popularity and quality. For example, when a user checks out a restaurant online, makes a reservation, and then a week later makes another reservation, this can be considered as a positive recommendation of the restaurant.
Online reservations are just one of the many methods used by the new local search engine to assess the top recommendations in Burlington. Grayboxx works by processing anonymous information from a variety of sources to create implicit neighbor recommendations in more than 6,000 yellow page categories in Burlington or in any city. This approach differs greatly from that of current search giants, which rely on manually entered user reviews for their recommendations.
Grayboxx will roll out its service to other communities across the United States in the coming months. Milia Bell, Marketing Manager for ReCycle North remarked, ''We are very pleased that grayboxx allows our neighbors to recognize ReCycle North as the most recommended computer repair service in Burlington.''
In addition to serving Burlington with 12,000 neighbor recommendations on various businesses, grayboxx distinguishes itself as the local search service for the people by opening its advisory board to the general public. Burlington residents are invited to join the growing grayboxx Braintrust on Facebook.com and take a vocal role in the improvement of the grayboxx experience.
Grayboxx is a local online search web site that provides extensive recommendations on local businesses and professional services in thousands of categories for cities throughout the United States.
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