• NEWS AND ARTICLES
  • SHOWCASE
  • RECENT NEWS
Valid CSS! Valid XHTML 1.0 Transitional

  • Search Engine for TV Commerce Developed


  • 10/11/2006 - Search Engine for TV Commerce Developed
    Palo Alto, California - October 11, 2006 - Instant Media (I'M), has issued a new version of its patent-pending software, designed to add an integrated commerce engine for the purchase, rent or subscription of premium content on I'M's free high-definition Internet TV player. The commerce function was added for the launch of premium content channels.

    I'M's new release also features integrated capabilities for marketing and promoting paid content. With tools to automate and execute marketing campaigns for paid content, I'M can work with content providers to attract new viewers over the web and through a network of more than 1200 affiliate marketing partners, including content sites, search marketing specialists, and online media directories.

    Additionally, an integrated marketing capability enables content providers to market and promote their offerings over the web and though a broad network of marketing affiliates. Content producers now have several new options for delivering their premium content on I'M including download-to-own, download-to-rent, and recurring monthly subscriptions. The commerce function supports the purchase of individual titles, series and content bundles. After downloading I'M's free software, users can create a simple-to-use, password-protected account allowing them to easily purchase and download their favorite premium content. With eMarketer estimating that 139 million people will have sufficient bandwidth to be able to receive IPTV within the next four years, the need for efficient and glitch-free content delivery systems is essential for both programming providers and the rapidly growing audience they are trying to reach.

    Andy Leak, CEO of Instant Media commented, ''I'M is committed to delivering the ultimate platform for Internet TV and is always looking for ways to improve. Adding a commerce engine to our platform gives major film and television studios flexibility and control to determine how their content is distributed and monetized on I'M. We look forward to working closely with our content partners to expand audience and revenues in this emerging market.''

    For end-users, the new user interface features updated management tools that expand options to users organizing their content libraries. I'M's player automatically detects the amount of disk space available on a user's system and calculates an optimal size for the cache. Users can monitor their cache capacity with a visible bar on the player. When the cache becomes full, the content manager will mark the oldest items for deletion. Items users wish to save indefinitely can easily be saved to the library. Additionally, the upgraded interface allows users to create ''filters'' to screen content for inclusion of a particular word or phrase before it downloads to the cache. The feature helps I'M users to better target the content they download as they choose from the over 550 channels available on I'M today.

    Instant Media (I'M) is a technology company whose patent-pending software endeavors to deliver HD quality, full screen video over Broadband Internet. The company's caching technology manages delivery of high definition media files and provides an automated disk management capability. I'M launched its free Internet TV software in May 2006, and has currently installed a base of more than 600,000 users, with more than 550 channels of content from top media companies such as CBS, NBC, ABC, PBS, and BBC, with top-tier advertisers including Chrysler, FedEx, and GE, and over 1300 affiliate marketing partners. I'M offers both free-to-view and paid content, and allows viewers to watch public domain programming.



  • Search Engine Optimization Inc - 2720 Loker Ave W, Suite G - Carlsbad, CA 92010
    Phone: 1-877-736-0006 • Phone: 1-760-929-0039 • Fax: 1-760-929-8002
    North County San Diego