• Search Engine Conference, Features Yahoo Search Marketing


  • 03/19/2007 -
    Search Engine Conference, Features Yahoo Search Marketing
    London, U.K. - March 19, 2007 - Yahoo Search Marketing, Hitwise and Conversion Rate Experts, are confirmed speakers for the Seodays Search Engine Conference, at the event on the 20th and 21st of March 2007, at the Hilton London Euston Hotel.

    Co-hosts David Naylor and Jennifer Slegg, have also indicated that Microsoft adCenter will be presenting to attendees. Microsoft adCenter's Mel Carson, will discuss the unique aspects of the new adCenter pay per click program, allowing advertisers to learn more about the extensive tools, including demographic targeting and information.

    Ms. Slegg commented, "We are happy to offer the Seodays attendees the opportunity to ask questions directly to Yahoo and Microsoft, so they can get the exact questions they have answered by the company's themselves. With Yahoo launching Panama to the UK, this will give those advertisers the boost they need to ensure they can use the extra tools within their ad campaigns to increase ROI. And adCenter is still fairly new to the UK marketplace, so those who are not familiar with adCenter's product will be able to discover the full range of tools that Microsoft offers."

    Mr. Naylor added, "In today's industry, you need to know both the organic and the pay per click side of the business. With Yahoo bringing out Panama and adCenter recently launching in the UK with their own set of tools, there is a definite desire by marketers to get ahead in the pay per click space and learn as much as possible from the experts."

    Seodays has also confirmed speakers from Hitwise and Conversion Rate Experts. Places at Seodays are first-come, first-served and the agenda and session descriptions may be found at the website at http://www.seodays.com/2007-03-20-two-day-conference/agenda.html. The cost is £1750 (including VAT) per person for both days.

    Seodays was conceived by David Naylor, who has worked in the search engine industry for nearly a decade, along with search engine marketing specialist, Jennifer Slegg. Seodays assists with web development, to formulate future strategies for success.



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