• Search Engine, blinx.com, Provides Video for LookSmark


  • 04/09/2007 -
    Search Engine, blinx.com, Provides Video for LookSmark

    San Francisco, California - April 9, 2007 - Search destination portal, LookSmart, has joined forces with blinkx.com, in a partnership involving video content, to fuel the highly targeted and relevant results on findarticles.com.

    To increase audience and consumption metrics, video search engine, blinkx.com, has been engaged to power search results on findarticles.com, part of LookSmart’s proprietary network of sites that delivered 17.6 million uniques in November 2006.

    According to the company, the network has grown almost fourfold in two years. FindArticles’ rich video content will include news clips, short documentaries, TV content, movies and other appropriate video served to the consumer based on their search terms. The site will offer categorically relevant videos under its Arts & Entertainment and Business & Finance sections first, moving to other categories throughout the spring and early summer.

    The additional video content is designed to increase visitor frequency and time spent with FindArticles. In addition to growing the audience, the video enhancements will provide new opportunities for advertisers.

    Dave Hills, President and CEO of LookSmart remarked, “After looking at many options for a video partner who could help grow FindArticles’ audience, blinkx’s content, publisher relationships and technology made them a hands-down winner. We look forward to this first phase of a growing relationship with the blinkx team.”

    Suranga Chandratillake, Founder and CTO of blinkx.com added, ''blinkx is the largest video search engine and our popularity derives from our technology which delivers highly relevant video results. We are pleased to be providing LookSmart with the ability to better serve and grow their audience. And it’s a win-win – FindArticles is a great distribution channel for our video content provider partners.”

    The video content will augment the more than 11 million articles from 3,000 sources on FindArticles, a resource consumers have come to value as a search tool with high-value vertical content. Throughout 2006, LookSmart focused on enhancing its consumer products user experience and content relevance to increase visitors and ad revenue.

    blinkx’s search engine crawls the web for audio/video content derived from more than 100 leading content and media companies. blinkx uses visual analysis and speech recognition to better understand rich media content. With more than seven million hours of indexed video and audio content, including TV moments, news clips, short documentaries, music videos, and video blogs, among other content, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

    blink, with an index of more than 4,000,000 hours of audio, video, viral and TV content, is made fully searchable and available on demand. blinkx's patented search technologies listen to, and see, the web, to facilitate a breadth and accuracy of search results. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is a privately-held company based in San Francisco and London.

    LookSmart is an online media and technology company specializing in vertical search. The company provides relevant content, advertising and technology solutions for consumers, advertisers and publishers. LookSmart's owned and operated vertical search sites are where customers look for what they need. The Company's sites and web tools offer essential search results with the ability to find, save and share articles. In addition to owned and operated properties, LookSmart's distribution network includes selected, monitored syndicated publishers and search engine partners that maximize advertiser ROI. Distribution partners include CNET's Search.com, Cox Interactive, InfoSpace (Dogpile, Webcrawler), Local.com, Simpli.com and Viacom. LookSmart offers a comprehensive and customizable set of syndicated solutions for publishers to grow their audience and advertiser relationships. Publisher solutions include Furl.net, a social bookmarking tool and a private-labeled AdCenter. LookSmart is based in San Francisco, California.

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