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  • Search Ad Technologies Research Debuted by Microsoft


  • 08/03/2007 -
    Search, Ad Technologies Research, Debuted by Microsoft

    Redmond, Washington - August 3, 2007 - An applied research organization, for the purpose of accelerating innovations in search and ad technologies, has been created by Microsoft Corp. The Internet Services Research Center (ISRC), aims to deliver solutions more rapidly to advertisers and customers.

    According to Rick Rashid, Senior Vice President of Microsoft Research, the team has a long history of collaborating with other groups on key challenges and intends to accelerate that work. The new group will be a part of Microsoft Research, and the team will work closely with MSN and other product groups across the company.

    Mr. Rashid remarked, ''We're building an even tighter bridge between researchers and product teams. The ISRC represents a new model for moving technologies quickly from research projects to improved products and services.''

    Satya Nadella, Corporate Vice President of Microsoft's Search and Advertising Platform Group, reportedly said that deep collaboration between talented developers and researchers throughout Microsoft has consistently delivered advances in search and ad-related technologies. Mr. Nadella pointed to efforts concerned with search relevance, spam prevention, product search, content extraction and optical character recognition for book search as examples of past collaboration between the Windows Live Search development team and Microsoft's research community.

    Mr. Nadella offered, ''We're committed to delivering better, faster search results for our customers and more creative, effective ways of delivering value for advertisers. We have been able to make an incredible amount of progress in just a few years. Our investments in engineering in conjunction with ISRC, Live Labs and Microsoft Research will enable us to bring new innovations to the market in a rapid fashion.''

    Microsoft named Dr. Harry Shum, who was promoted to corporate Vice President, to lead the ISRC. Mr. Shum has been chief scientist for the Search and Advertising Platform Group since early 2007. He joined Microsoft in 1996, and has worked in Microsoft Research as a researcher, research manager, assistant managing director, managing director of Microsoft Research Asia and distinguished engineer.

    Mr. Rashid continued, ''As the leader of Microsoft Research’s Asia lab, Harry has consistently shown his ability to not only innovate technically, but also motivate and lead teams of bright researchers effectively. Selecting Harry to head the ISRC is recognition of the success of Microsoft Research Asia and a vote of confidence in the talent and expertise of the people at our Beijing lab.''

    The new organization will bring together research efforts from across the company to develop technologies related to advancing the state of the art in advertising and search.

    Mr. Shum added, ''Throughout the company we have crack research teams with brilliant minds and fires in their bellies working on next-generation search and ad technologies. We're harnessing their energy and ingenuity and consolidating them into one, cohesive organization.''

    Shum said the company will continue to invest in bringing the best and brightest minds to Microsoft to tackle the toughest technical challenges and deliver the most creative technologies.

    Founded in 1991, Microsoft Research conducts both basic and applied research in computer science and software engineering. Its goals are to enhance the user experience on computing devices, reduce the cost of writing and maintaining software, and invent novel computing technologies. Researchers focus on more than 55 areas of computing and collaborate with leading academic, government and industry researchers to advance the state of the art in such areas as graphics, speech recognition, user-interface research, natural language processing, programming tools and methodologies, operating systems and networking, and the mathematical sciences. Microsoft Research employs more than 700 people in five labs located in Redmond, Wash.; Silicon Valley, Calif.; Cambridge, England; Beijing, China; and Bangalore, India. Microsoft Research collaborates openly with colleges and universities worldwide to enhance the teaching and learning experience, inspire technological innovation, and broadly advance the field of computer science.

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