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  • Mobile Alert Search Engine Gets $10 Million


  • 09/19/2007 - Mobile Alert Search Engine, Gets $10 Million

    Palo Alto, California - September 19, 2007 4INFO, Inc., mobile search, publishing and advertising firm, has obtained $10 million Series D round of funding led by Gannett Co., Inc. Including previous investors U.S. Venture Partners and Draper Fisher Jurvetson, Sand Hill Capital joined the round as a new investor.

    4INFO will use the additional funding for product development and to expand its sales and distribution teams as it continues to grow into a profitable company. Gannett has been a 4INFO distribution partner since September 2005 and a strategic investor in the company since January 2006.

    Zaw Thet, CEO of 4INFO remarked, ''We're proud to have the opportunity to build on our relationship with Gannett, a visionary company that is leading traditional media's expansion into the mobile sphere. Gannett's support enables 4INFO to continue to advance our business of providing useful, timely information to consumers via their mobile phones and marketers with a unique way to reach an engaged mobile audience.''

    4INFO is a provider of SMS based mobile search and alert services, offering consumers free access to real-time sports scores, 411, stock quotes, weather updates, horoscopes and more information. Consumers send a text message search to 44636 (4INFO on a phone keypad) or visit http://mobile.4info.net on the phone's browser. 4INFO's SMS Publishing Platform, allows print and online publishers such as USA TODAY, Spark Networks and TV Guide, to easily mobilize and monetize their content.

    According to the company, aAt the same time, 4INFO offers the only advertising inventory in user-requested SMS content that has true national reach, providing marketers with a highly engaged and responsive audience and a proven ROI. The company's SMS Ad Marketplace was announced in April of 2007.

    Jack Williams, President of Gannett Digital offered, ''4INFO has demonstrated an ability to excel in an increasingly crowded and competitive marketplace. Moving 4INFO forward as an innovator and leader in mobile search and advertising makes great business and strategic sense for Gannett.''

    Consumer adoption of text messaging is growing at a significant rate, particularly among youth. Over 158 billion text messages were sent last year in the US alone, and those numbers are expected to continue to grow. USA TODAY recently announced a partnership with 4INFO to offer informative and entertaining text message services to its readers. Advertisers are beginning to maximize the benefits of directly engaging consumers via this type of preferred mobile content. In a mobile advertising campaign initiative, Chevrolet worked with USA TODAY and 4INFO to reach consumers seeking updates on the 2007 March Madness tournament. The consumers were able to reply to the mobile ads to find the Chevrolet dealer closest to them.

    Gannett Co., Inc. is an international news and information company that publishes 85 daily newspapers in the USA, including USA TODAY, the nation's largest-selling daily newspaper. The company owns nearly 1,000 non- daily publications in the USA and USA WEEKEND, a weekly newspaper magazine. Gannett subsidiary Newsquest is the United Kingdom's second largest regional newspaper company. Newsquest publishes nearly 300 titles, including 18 daily newspapers, and a network of web sites. Gannett also operates 23 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USATODAY.com, one of the most popular news sites on the web.

    4INFO is a provider of SMS/text messaging technology that connects companies with mobile audiences. The 4INFO SMS Publishing Platform provides mobilization and monetization of content, through the 4INFO SMS Ad Marketplace. 4INFO's consumer suite of mobile services provides real-time access to sports scores, stock quotes, 411, weather updates, horoscopes and a host of other information and entertainment services. 4INFO's investment partners include U.S. Venture Partners, Draper Fisher Jurvetson, Sand Hill Capital, and Gannett Company, Inc. 4INFO is headquartered in Palo Alto, Calif.

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