• Mamma.com, Enlists Yahoo! for Relevant Advertiser Search


  • 03/13/2007 -
    Mamma.com, Enlists Yahoo! for Relevant Advertiser Search

    Quebec, Canada - March 13, 2007 - Relevant advertiser search, will be accessible through Mamma.com's Australian Sponsored Search listings, due to a new distribution partnership, with Yahoo! Search Marketing.

    Yahoo! Search Marketing will utilize Mamma.com's geo-targeting capabilities to link Sponsored Search listings with both relevant search query terms and the user's geographical location to help Yahoo! Sponsored Search advertisers reach targeted customers.

    The Australian distribution partnership is an agreement between Mamma.com and Yahoo! Search Marketing which compliments existing agreements between both organizations in the European marketplace.

    Sam Stern, Head of Business Development Partner Solutions, Australia, Yahoo! Search Marketing commented "The partnership with Mamma.com expands our distribution network and, importantly, creates an intelligent way for our advertisers to connect with customers who are not only searching for what they sell but are geographically placed to make a purchase."

    Patrick Hopf, Executive Vice President of Business Development at Mamma.com added "Through combining Mamma.com's geo-targeting technology with Yahoo! Search Marketing's quality Australian advertiser base we are in a great position to optimize searches, increase traffic levels and grow our business in the conducive Australian market."

    Mamma Media Solutions is a provider of search technology for both the web and desktop space, delivered through its properties, www.mamma.com and www.copernic.com respectively. The Company is also a top provider of online marketing solutions to advertisers, providing keyword and graphic ad placement on its large publisher network.

    Through its award winning Copernic Desktop Search product, Copernic Technologies develops search solutions bringing the power of a sophisticated, yet easy-to-use search engine to the user's PC. It allows for instant searching of files, emails, and email attachments stored anywhere on a PC hard drive. It's desktop search application won the CNET Editors' Choice Award as well as the PC World World Class award in 2005. In 2007 PC Pro, UK's most respected IT magazine for professionals and Micro Hebdo, one of France's most read IT magazine, have selected Copernic Desktop Search 2.0 as the top desktop search tool.

    Yahoo! Search Marketing is a leading global provider of sponsored search services on the Internet. The company offers a flexible and integrated approach to advertising on Australia's leading websites including Yahoo!7, ninemsn, News Interactive, Ansearch and Altavista. The unique and measurable service offered by Yahoo! Search Marketing enables Australian advertisers to accurately target and connect with customers searching for products and services online.



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