LYCOS Develops Mobile Content Platform

LYCOS Develops Mobile Content Platform

Waltham, Massachusetts - January 25, 2007 - LYCOS, Incs new LYCOSmobile by Playphone, will be supported and cross-promoted throughout the LYCOS Network on its other entertainment and community sites including Angelfire.com, Tripod.com and Gamesville.com.

Developed PlayPhone, the new mobile search application will include downloadable games, wallpapers and ringtones for mobile phones. LYCOS operates search and technology web sites that foster online communities, including Angelfire.com, the No. 1 community destination on the web for teens and tweens. PlayPhone brings its vast library of mobile content to LYCOS.com, allowing anyone with a mobile phone to download hundreds of mobile entertainment properties. The PlayPhone online storefront platform is structured by a subscription model, where consumers purchase ten credits on the LYCOSmobile by PlayPhone site towards content for $9.99 a month to customize mobile phones with games, wallpapers and ringtones. Unused credits roll over to the next month, and wallpapers and ringtones start at just one credit. LYCOSmobile by PlayPhone is currently offering 10 bonus credits with the first month's subscription fee.

Brian Kalinowski, Chief Operating Officer for LYCOS, Inc. remarked, "We are very focused on providing our community members with the most robust content offerings on the web, including a top-rate mobile entertainment channel. PlayPhone is the only company to offer a complete package including the technology that drives the online storefront plus a peerless library of games, wallpapers and ringtones."

Ron Czerny, Chief Executive Officer at PlayPhone, Inc. added, "Our goal is to provide LYCOSmobile's visitors with access to the mobile content they crave while giving them the quickest, easiest download experience possible. We have one of the highest download success and satisfaction rates and with our cutting-edge platform, the LYCOS online community now has access to the best all-around mobile content offering."

PlayPhone began in 2003 with one of the first retail mobile entertainment products in the world and continues to innovate new, unique ways to bring mobile content to consumers. PlayPhone is a direct-to-consumer wireless distribution firm with an extensive content portfolio, designed to enable consumers to purchase thousands of ringtones, images and premium mobile games through any medium, anytime for everyone. PlayPhone is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures and Cardinal Venture Capital.

Lycos, Inc. is a wholly owned subsidiary of Daum Communications Corp., an Internet portal and e-commerce destination in Korea with a growing presence throughout the Asian markets. Lycos, Inc. creates and operates search, community and technology lifestyle sites including Lycos.com, Hotbot.com, Wired.com, Tripod.com and Angelfire.com. Other Lycos products and sites include Lycos Mail, Lycos Games, Lycos Planet, Lycos Phone and GetRelevant. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720.

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