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  • Local Search Engine, Amped by FAST Search


  • 11/15/2006 - Local Search Engine, Amped by FAST Search

    Oslo, Norway - November 15, 2006 - Directory services provider, Fonecta, entered into an agreement with developer of search technologies, Fast Search and Transfer, as it expands into the Finnish market. Fonecta's search engine, offers a variety of directory services to meet the contact information needs of private people and businesses in Finland.

    Through these services, users can access contact information regardless of time, place or the communication device at hand. www.fi has an established brand name, and currently runs a range of search services: Finnish Web search, images and company searches, in addition to link directory search and news search. Fonecta's long-term goal is to make www.fi the number one search engine in Finland.

    Ville Sarja, Business Director at Fonecta Ltd. explained, ''The new www.fi is the best address for Finns to find all local information, as it produces up-to-date, relevant and direct results both from Finnish web sites and specialty content. We have worked closely with FAST on the development of the service and are pleased with the performance improvements the relationship has yielded. Moving forward, we will introduce new features based on customer feedback and usability tests to make everyone's life easier.''

    The ability to launch a local search solution which fully supports the Finnish language and which gives a unique Finnish look and feel is important to Fonecta. The FAST solution enables companies to offer a rich local search and vertical portal by aggregating non-directory content from various sources such as local Web sites. This broad distribution strategy draws more users and attracts additional advertisers. The solution also gives companies the ability to create search-driven ad placements based on user queries and business rules. Business managers can analyze customer behaviour and tweak content ranking in real time to connect the right advertisers with the right consumers. The targeted audience exposure and increased referrals improve the ROI for advertisers.

    John M. Lervik, Chief Executive Officer at FAST offered, ''The geographical search capabilities of www.fi allow users to instantly find the most relevant local information. The ability to create search-driven ad placements based on user queries and business rules, offers users an enhanced experience through quick and accurate search. Fonecta's innovative use of the FAST search technology is a prime example of how we assist our customers in responding to changes in the marketplace, moving into new business areas and leveraging new revenue streams.''

    The directory industry has experienced significant change over the past years, including the migration from print to online and the entrance of global search players into their space. FAST has endeavored to become the de facto search solution to help companies combat these new competitive forces, and with its advanced search technology it has become a key strategic business enabler for companies in this field.FAST is a developer of enterprise search technologies and solutions, offering flexible and scalable enterprise search platforms, designed to elevate the search capabilities of enterprise customers and connect people to the relevant information they seek regardless of medium.

    FAST's solutions are used by more than 2,600 global customers and partners, including America Online (AOL), Cardinal Health, CareerBuilder.com, Chordiant, CIGNA, CNET, Computer Associates, Dell, EMC Documentum, Factiva, Fidelity Investments, Findexa, IBM, Knight Ridder, LexisNexis, Merrill Lynch, Rakuten, Reed Elsevier, Reuters, Sensis, Stellent, Tenet Healthcare, Thomas Industrial Networks, T-Online, US Army, Virgilio (Telecom Italia), Vodafone, and Wanadoo. FAST is headquartered in Norway and is publicly traded under the ticker symbol 'FAST' on the Oslo Stock Exchange. The FAST Group operates globally with presence in Europe, the United States, Asia Pacific, Australia, South America, and the Middle East and Africa.


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