ICrystal to Include Google Adsense on All of Its Web Pages

ICrystal to Include Google Adsense on All of Its Web Pages

Denver, Colorado - December 8, 2006 - Web page publishing company, ICrystal, Inc., has been approved as a participating company in the Google Adsense web site advertising program.

All of ICRI's web pages will feature advertising "buttons" generated through the Google Adsense system by which ICRI will generate revenues through "click-through" advertising and e-commerce commissions. James Kaufman, President of ICRI commented, ''We are excited to have become part of the Google Adsense program, a key component of our business plan.''

ICrystal, Inc. is a development-stage company that seeks to generate revenues from its web page publishing business in much the same way that traditional magazine publishers generate revenues from their publishing businesses: advertising. As traditional magazine publishers seek ever- increasing subscription rates upon which to base advertising rates, ICrystal seeks to establish an ever-increasing number of Internet visitors, or "traffic," to each of ICrystal's web pages, thereby increasing mathematically its opportunities to generate revenues through "click-through" advertising and e-commerce commissions. It is ICrystal's objective to be the publisher of, literally, tens of thousands of web pages, each designed to fill a particular niche interest. Once it has published a new web page, ICrystal will take measures intended to increase the number of visitors to that web page, the most important of which measures will be its employment of proprietary Search Engine Optimization (SEO) strategies. The algorithmic basis of search engine operation has given rise to a niche Internet industry known as search engine optimization (SEO). SEO is an outgrowth of search engine marketing that serves to improve the number and/or quality of visitors to a web page. In effect, SEO markets by appealing to machine algorithms to increase search engine relevance and, ultimately, web page traffic. This is analogous to circulation in magazines and other periodicals and to foot traffic in retail advertising. ICrystal is determined to rely on the SEO expertise of James Kaufman, its President, as it attempts to increase traffic to its web sites.

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia.