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  • Google, Yahoo!, Rank Highest for U.S. Video Streaming


  • 06/06/2007 -
    Google, Yahoo!, Rank Highest for U.S. Video Streaming

    Reston, Virginia - June 6, 2007 - According to comScore, a digital measuring resource, Google web sites account for 17 percent of all video streams. The Video Metrix rankings for March 2007, showed that Google sites were the top U.S. streaming video properties, with 57.4 million unique people streaming (''streamers'') and 1.2 billion video streams initiated.

    In total, more than 126 million Americans viewed online streaming video in March. Google Sites also captured the largest streaming video audience with more than 57 million unique streamers, followed by Fox Interactive Media with 47.4 million and Yahoo! Sites with 34.5 million.

    YouTube.com drove the lion's share of the video streaming activity at the Google Sites property with 53.5 million unique streamers and 1.1 billion streams initiated. Google Sites Tops U.S. Online Video Rankings March saw Americans consume more than 7 billion video streams online, led by Google Sites with 1.2 billion (16.7 percent share of streams). Yahoo! Sites ranked second with 434 million streams (6.2 percent), followed by Fox Interactive with 421 million (6.0 percent) and Viacom Digital with 260 million (3.7 percent).

    Other notable findings from March 2007 include: -- Five out of every seven U.S. Internet users (71.4 percent) streamed video online. -- Three out of every ten (30.1 percent) of U.S. Internet users streamed video on YouTube.com. -- The average online video viewer consumed 55 video streams, or nearly two per day, during the month. -- Online viewers watched an average of 145 minutes of online video in March 2007.

    With the largest index of websites available on the World Wide Web and the industry's most advanced search technology, Google Inc. delivers the fastest and easiest way to find relevant information on the Internet. Google's technological innovations have earned the company numerous industry awards and citations, including two Webby Awards; two WIRED magazine Readers Raves Awards; Best Internet Innovation and Technical Excellence Award from PC Magazine; Best Search Engine on the Internet from Yahoo! Internet Life; Top Ten Best Cybertech from TIME magazine; and Editor’s Pick from CNET. A growing number of companies worldwide, including Yahoo! and its international properties, Sony Corporation and its global affiliates, AOL/Netscape, and Cisco Systems, rely on Google to power search on their websites. A privately held company based in Mountain View, Calif., Google's investors include Kleiner Perkins Caufield Byers and Sequoia Capital.

    ComScore Networks measures the digital age with a global cross-section of more than 2 million consumers that allo comScore to confidentially capture browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates attitudes and intentions. Through its proprietary technology, comScore measures across a broad spectrum of behavior and attitudes. comScore consultants apply the knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that endeavor to deliver superior ROI. comScore services are used by global firms such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia.

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