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  • Google Share of Market Up 64%


  • 04/13/2007 -
    Google Share of Market Up 64%
    New York, New York - April 13, 2007 - The Hitwise competitive intelligence service analysis has reported that Yahoo! Search, MSN Search and Ask.com each received 22, 9 and 3 percent of the market share, respectively.

    Search engine, Google, accounted for 64 percent of all U.S. searches in March 2007, with an increase in market share of 10 percent year-over-year. The remaining 48 search engines in the Hitwise Search Engine Analysis Tool accounted for 5 percent of U.S. searches. During November, 2006, search engine Google websites, along with Microsoft and France Telecom, continue to be the most visited webites by the French, according to digital age measurement service, comScore Networks.

    Bill Tancer, General Manager of Global Research at Hitwise remarked, ''Google's growth shows no signs of slowing. Despite capturing the majority of searches in the U.S., and in light of competitor's improvements, Google's market share of executed searches continues to grow, exceeding 10 percent growth year-over-year.''

    Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing March 2007 to March 2006, Travel, News and Media, and Business and Finance categories received more than double digit increases in their share of traffic coming directly from search engines.

    Hitwise is an online competitive intelligence service, providing its 1,200 global clients with daily insights on how customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers. Since 1997, Hitwise has offered a network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology is designed to capture the anonymous online usage, search, and conversion behavior of 25 million Internet users. The volume of Internet usage data is integrated into the Hitwise web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.

    Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore.

    Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia.


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