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  • Google Joins Fox, SEMDirector at iHollywood Media Event


  • 07/24/2007 -
    Google Joins Fox, SEMDirector at iHollywood Media Event
    San Diego, California - July 24, 2007 - The recent search marketing event, iHollywood Search and Media 2007, featured automation developer, SEMDirector, Inc., along with Google, Fox, DoubleClick, and comScore, in panels held at the historic Roosevelt Hotel, in Hollywood, California.

    The Search and Media event, sponsored by the iHollywood Forum, was the first conference to explore the profound connection between the creation, distribution and monetization of media. This conference creates a marketplace between the cultures of the high-tech industry and Hollywood.
    A capsule of Founder, Dema Zlotin's careers is as follows:
    • Co-founder and former president of Silicon Space, Inc., an enterprise software consultancy firm, where he created customized Web-based enterprise software solutions for commercial and federal organizations including Disney, Harcourt, Hewlett-Packard, Overland Storage and the US Navy
    • Member of the CMO Council and frequent speaker at industry conferences
    • Recipient of several prestigious awards and nominations including Ernst and Young Entrepreneur of the Year and the Starcom Award
    Other speakers on the panel included:
    • (Moderator) James Lamberti, senior vice president, Search and Media, comScore Networks
    • David Fall, vice president of Product Management, Search Technology, DoubleClick
    • Adam Stewart, industry director, Media and Entertainment, Google
    • Robert Hayes, senior vice president, New Media, Showtime
    • Bill Macaitas, vice president of Online Marketing, Fox Interactive Media

    Dema Zlotin, Founder and Vice President of Strategic Services at SEMDirector Inc., headed panel ''Search, Media and Marketing,'' discussing how Hollywood, TV networks, newspapers and other big media companies are finally recognizing that traditional ads must be supplemented, and perhaps ultimately replaced, by a careful search engine strategy. The key is no longer finding consumers, but creating strategies for being found by targeted consumers. The panel gave an overview of how search is changing the media and entertainment businesses.

    SEMDirector, Inc. is a search marketing automation software. The SEMDirector portfolio provides global organizations with search marketing automation solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. It is hoped that with SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and local languages. Headquartered in San Diego, SEMDirector's customer list includes high tech manufacturing, electronics, media and publishing, travel and consumer packaged goods firms.



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