Google, eBay, Featured at Media Integration Expo

Google, eBay, Featured at Media Integration Expo

Washington, D.C. - December 15, 2006 - Google's Audio division, along with e-commerce firms, eBay and Discovery Channel Store, are expected to attend The Electronic Retailing Association's 15th annual Mid-Winter Leadership Conference and EXPO, from January 28-30, 2007.

Also anticipated to attend, are other Fortune 500 CEOs, including LinkedIn, SmartReply, Eluma, Third Screen Media, and Webside Direct, along with direct response and interactive marketers, product and channel professionals, advertising agencies, brand managers, merchandisers, and planning executives

The convention, scheduled to take place at the Loews Miami Beach Hotel in Miami Beach, FL, brings together the most profitable companies in the industry for three full days to celebrate the power of networking, to discuss changing consumer behavior, and to highlight the latest trends in social media and mobile devices. This event will also focus on integrating traditional and new media, channels, and tactics to build a competitive advantage. More than 700 attendees will gather to hear top business leaders from leading multi-channel and Internet companies address integrating direct-to- consumer marketing with the energy and innovation of new and emerging technologies.

The electronic retailing industry, which includes the Internet, live shopping, long- and short-form commercials (infomercials and spots) and radio, grossed over $300 billion in 2005, almost double-digit growth over the previous year, and is on track to meet or exceed similar projections this year, particularly online which currently represents 33% of consumer purchases (14% infomercial; 10% home shopping, 6% DR radio), according to the results of ERA's 2006 Electronic Retailing Buyer Study.

The news media are encouraged to attend this news-making gathering with unlimited access to: -- Fortune 500 CEOs and business leaders -- Latest trends in mobile and text message marketing -- Keynote and guest speakers from leading companies engaged in online customer loyalty, mobile marketing and social networking -- Industry breakout sessions in three distinctive tracks: Multi-cultural Media, Mobile Marketing and Online Multi-channel Strategies -- Peer networking with decision-makers at companies across multi-channel and Internet retailing vertical markets -- Exhibit hall with participating companies showcasing all aspects of the multi-channel direct response industry -- The 3rd Annual Latino Awards of Excellence - known as the ''Oscars'' of the Latin American direct response industry, co-hosted by Latina celebrity Rashel Diaz

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia.

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