Google Develops Tool to Display Current Top Searches

Google Develops Tool to Display Current Top Searches

Montainview, California - SEO June 15, 2007 - Google Trends, has released a new development, whereby a list of the current top-rising searches on Google can be accessed, through Google's Hot Trends. Designed to enable users to see a list of the current top 100 fastest-rising Google search queries in the U.S., users can also select specific dates to see what the top-rising searches were at a given point in time.

Google has produced a manually compiled list of popular searches called the Google Zeitgeist, for quite some time. Hot Trends is designed to take the list to a new level, providing an up-to-date snapshot of what's on our collective mind - from current events to daily crossword puzzle clues to the latest celebrity gossip. For each Hot Trends result, the associated Google News, blog searches and Google web search results appear, giving users greater context for each result. For example, recently, #2 Hot Trends result was a cryptic phrase: ''I who have nothing.'' The associated news articles and blog results showed that this is in fact the title of a song that was performed on American Idol that night. And the associated web search results reveal this was originally a song made popular by Shirley Bassey. Mystery solved.

In addition to Hot Trends, there are a few other new changes to Google Trends to make it more informative and user-friendly. Now, in addition to viewing the top countries and cities that searched for a term, users can view the top ''sub regions'' (e.g. states within the U.S.) across more than 70 countries. Users can now compare the leading presidential candidates around the country, for instance, or find out what region in France is crazy about cognac. Hot Trends is Google’s newest tool for users who want to keep their finger on the pulse of what the world is searching for.

With the largest index of websites available on the World Wide Web and the industry's most advanced search technology, Google Inc. delivers the fastest and easiest way to find relevant information on the Internet. Google's technological innovations have earned the company numerous industry awards and citations, including two Webby Awards; two WIRED magazine Readers Raves Awards; Best Internet Innovation and Technical Excellence Award from PC Magazine; Best Search Engine on the Internet from Yahoo! Internet Life; Top Ten Best Cybertech from TIME magazine; and Editor's Pick from CNET. A growing number of companies worldwide, including Yahoo! and its international properties, Sony Corporation and its global affiliates, AOL/Netscape, and Cisco Systems, rely on Google to power search on their websites. A privately held company based in Mountain View, Calif., Google's investors include Kleiner Perkins Caufield Byers and Sequoia Capital.