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  • Google Debuts Custom Search Business Edition


  • 07/18/2007 -
    Google Debuts Custom Search Business Edition

    Mountain View, California - July 18, 2007 - A new hosted search service for businesses, designed as a custom application, has been unveiled by Google Inc. The Custom Search Business Edition is designed for small businesses to add Google using three steps, so that visitors may have access to the full spectrum of Google's search technology.

    Below are the steps necessary to set up the Custom Search Business Edition:

    1. Identify the site(s) to search, and select either all or selective searching of content
    2. Add the search box and customize the appearance by adding logo and matching the site's look and feel
    3. Further customize search results with refinements that reflect site content (such as sectional groupings)

    Andy Steggles, President of Holiday Home Rental, an online directory of 25,000 holiday rental homes with over 150,000 pages of content added, ''The number of referrals generated to our homeowner base has increased by approximately 30 percent, and at the same time, the number of customer service requests has also significantly decreased. The results have been overwhelming. The newly implemented Google search tool truly enriches the user experience by giving them the power to simply think and type their search parameters, which propels them to a more accurate and meaningful result set.''

    Features of the Custom Search Business Edition include:
    • Site search hosted by Google, eliminating the need to install and maintain their own technology
    • Power and reliability of Google's infrastructure
    • Relevant results and sub-second query response times characteristic of Google.com
    • Ability to easily set up, purchase, and manage results online
    • Full customization of search results available through an XML API
    • Reporting features that give insight into visitor behaviors
    • Options for email and phone support available through the Google Enterprise group
    • Choice about whether to include ads or not
    Dave Girouard, Vice President and General Manager of Google Enterprise remarked, ''Millions of businesses have a web presence but offer users no ability to search their site. While many of these businesses invest in search advertising and search engine optimization to help customers find their business, customers are left on their own to navigate content once they land on a site. As Google continues to make search technology more accessible to businesses of all sizes -- first with our appliances and now with hosted search services -- we are reducing the hurdles of cost, complexity and time so that small businesses can help customers find what they need every step of the way.''Custom Search Business Edition starts at $100 a year for searching up to 5,000 pages, and extends to $500/year for up to 50,000 pages. Larger volumes of pages are supported through Google's enterprise sales group. The Custom Search Business Edition builds on the Google Custom Search Engine (a hosted search solution introduced in October 2006) by adding business integration features through an XML API, the option to turn off ads, a more customized look and feel, as well as email and phone support. The Custom Search Business Edition joins other search offerings from the Google enterprise group including the Google Search Appliance and Google Mini, both of which offer additional control over crawl depth and timing, as well as secure access to internal documents.

    With the largest index of websites available on the World Wide Web and the industry's most advanced search technology, Google Inc. delivers the fastest and easiest way to find relevant information on the Internet. Google's technological innovations have earned the company numerous industry awards and citations, including two Webby Awards; two WIRED magazine Readers Raves Awards; Best Internet Innovation and Technical Excellence Award from PC Magazine; Best Search Engine on the Internet from Yahoo! Internet Life; Top Ten Best Cybertech from TIME magazine; and Editor's Pick from CNET. A growing number of companies worldwide, including Yahoo! and its international properties, Sony Corporation and its global affiliates, AOL/Netscape, and Cisco Systems, rely on Google to power search on their websites. A privately held company based in Mountain View, Calif., Google's investors include Kleiner Perkins Caufield Byers and Sequoia Capital.



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