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  • Google Checkout Revenue, Tracked by Coremetrics Web Analytics


  • 04/16/2007 -
    Google Checkout Revenue, Tracked by Coremetrics Web Analytics

    San Mateo, California - April 16, 2007 - Google Checkout revenue has integrated with in-depth analytics from the on-demand precision marketing solutions firm, Coremetrics, to facilitate tracking of payment and checkout payment methods, by online retailers.

    Doug Williams, Director of E-Commerce at Sierra Trading Post offered, ''Google Checkout has been well received by our customers, and now accounts for a growing percentage of orders through SierraTradingPost.com. With the full integration of Coremetrics Tracking for Google Checkout, we will have a complete picture of all sales driven by our site.''

    The development of Coremetrics Tracking for Google Checkout was made in response to both Google and Coremetrics customer requests, and has resulted in a seamless analytics solution for tracking Google Checkout activity.

    Coremetrics is a trend reporting service for the online retail industry, continually updating its Online Analytics product to reflect the evolving demands of web-based retailers. John Squire, General Manager of Marketing Services at Coremetrics explained, ''We recognize that alternative forms of payment and checkout processes are becoming increasingly popular on the web and have been impressed at how quickly Google Checkout is being adopted by online consumers. Our clients need a complete picture of all online activity, and Google Checkout has become an important component of our clients' checkout portfolio with over 30% of sales going through Google Checkout. By working jointly with the Google team, we are able to ensure that our clients have the most accurate picture of their business to make better marketing decisions and to accurately track sales.''

    The new offering is offered free to both Google Checkout and Coremetrics Online Analytics customers and is easily implemented. To learn more about Coremetrics Tracking for Google Checkout, please contact info@coremetrics.com.

    Coremetrics is an on-demand web analytics and precision marketing solution provider, a web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. The company's LIVE Profiles serve as the foundation for digital marketing initiatives. Coremetrics services more than 1,000 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California.


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