EveryZing Search Engine, Selected to Powes Entercom

EveryZing Search Engine, Selected to Powes Entercom

Cambridge, Massachusetts - Search Engine Optimization Frim June 20, 2007 - EveryZing's digital media merchandising platform, which facilitates multimedia search discovery, has been selected by Entercom Communications, to integrate the EveryZing solution, into several of its official radio station web sites to offer improved search and navigation of premium online content.

Entercom will use EveryZing's powerful speech-to-text, search and optimization technologies to provide their loyal audience with enhanced online access to programming and overall, a superior user experience. Employing search terms and topic categorization, Entercom's audiences can now navigate across and into specific shows, allowing users to dig further into content that is most relevant for them. Additionally, EveryZing enriches contextual advertising and increases revenue opportunities through robust ad targeting.

In September 2006, Entercom launched EveryZing's search and navigation on WEEI-AM Boston, the top-ranked sports radio station in the country. This roll-out was hugely successful with a significant increase in traffic and listener interaction over a six-month span, prompting Entercom to begin to roll out this service to additional stations.

Sandy Smallens, Senior VP Digital with Entercom remarked, ''Integrating EveryZing into our online offering will enable our loyal listeners to explore a new dynamic of Entercom content. Empowering our listeners to search and replay certain programs if they missed them during the day or find online-exclusive programming is a key component of our digital strategy to further engage our audience.''

Tom Wilde, CEO of EveryZing added, ''Entercom is a visionary in the radio market, building premium content offerings and best in class navigation capabilities into their online experience. With EveryZing, Entercom now has the unique opportunity to monetize their content on the web and retain their loyal consumers by increasing the volume of consumable multimedia content and letting users unlock that content to see what's most relevant for them.''

EveryZing's full-text indexing of multimedia content allows media companies to improve on-site navigation, enable users to navigate within multimedia files, and search engine optimize content pages. The results are dramatically improved organic traffic levels and an overall enhanced user experience.

EveryZing is a media merchandising platform that helps content producers and web publishers dynamically increase the volume of consumable online multimedia content while simultaneously enhancing its monetary value. EveryZing utilizes a speech to text, search, and optimization technology, to find the content within multimedia, to automatically process and organize it within an ecosystem designed to easily connect media companies with publishers, consumers, and advertisers. EveryZing, based in Cambridge, Mass., was recognized as the Best Web 2.0 Application in 2006 by the Massachusetts Innovation and Technology Exchange.

Entercom is one of the nation's largest radio broadcasters, with operations in San Francisco, Boston, Seattle, Denver, Sacramento, Portland, Kansas City, Indianapolis, Milwaukee, Austin, Norfolk, Buffalo, New Orleans, Providence, Memphis, Greensboro, Rochester, Greenville/Spartanburg, Madison, Wichita, Wilkes-Barre/Scranton, Springfield and Gainesville/Ocala.