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  • E-Commerce Holiday Spending, Amped by Yahoo!, Google, Amazon


  • 12/07/2006 -
    E-Commerce Holiday Spending, Amped by Yahoo!, Google, Amazon

    Reston, Virginia - December 6, 2006 - Search engines Google and Yahoo, are jockeying for position for holiday ecommerce spending, as well as firms like eBay/Skype, Vonage, AOL, MSN, News Ltd and Amazon, with alliances and mergers on the horizon.

    The statistics through December 1, represent a 24-percent increase versus the corresponding days in 2005. Gian Fulgoni, Chairman of comScore Networks remarked, ''Online consumer spending during the holiday season continues to surge, growing 24 percent versus a year ago. Buoyed by strong consumer spending during recent days like Cyber Monday (November 27th, 2006) and Tuesday November 28th -- which each saw $608 million in spending -- online sales have been strong throughout the holiday season.

    Many of the traditional media and telecoms companies will crumble under the changes and be broken up into segments that are easier to merge into the converged industries that lie ahead. According digital age measurement service, comScore Networks, consumer online non-travel (retail) spending at U.S. sites during the first 31 days of the 2006 holiday season to date, has reached $11.7 billion.


    comScore also reported traffic growth to retail sites for November 2006 versus a year ago. Although retail e-commerce spending has risen at a rate of 24 percent versus last year, retail site visitation is growing at about half that rate. Specifically, the number of visitors to retail sites has grown 13 percent while the total number of visits has grown 12 percent, demonstrating that consumers are spending about 11 percent more this year on a "per-visit" basis.

    Mr. Fulgoni continued, ''In the same way that offline retailers wouldn't think of only using foot traffic counts to gauge in-store sales, savvy online retailers understand that visitation to retail web sites alone is not a sufficient metric for measuring sales success. Online site visitation alone does not indicate online sales trends because it doesn't reflect the rate of visitor- to-buyer conversion nor the value of buyers' shopping basket. This season, comScore's unique sales tracking metrics are of greater importance to the online commerce industry because it's clear that consumers are increasing their spending per visit to online e-commerce sites. We believe this reflects consumers' increased comfort with e-commerce and their willingness to purchase higher ticket items online.''

    comScore Networks measures the digital age with a global cross-section of more than 2 million consumers that allo comScore to confidentially capture browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates attitudes and intentions. Through its proprietary technology, comScore measures across a broad spectrum of behavior and attitudes. comScore consultants apply the knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that endeavor to deliver superior ROI. comScore services are used by global firms such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestle, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia.


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